Aura Bora, the innovative brand of herbal-infused sparkling waters, has been making waves in the beverage industry since its inception. From its humble beginnings to its impressive Shark Tank appearance and beyond, Aura Bora has steadily grown into a formidable player in the competitive sparkling water market.
In this comprehensive blog post, we’ll delve into the fascinating story behind Aura Bora’s net worth, exploring the brand’s origins, its Shark Tank experience, its post-show success, and its impressive financial trajectory.
Who is Aura Bora?
Aura Bora is a unique sparkling water brand that sets itself apart from the competition with its unique flavor profiles and commitment to natural, healthy ingredients. Founded in 2019 by husband-and-wife duo Paul and Madeleine Voge, Aura Bora was born out of the couple’s desire to create a refreshing yet distinctive sparkling water that would appeal to health-conscious consumers.
Who is the founder of Aura Bora?
The founders of Aura Bora are Paul and Madeleine Voge, a couple with backgrounds in the tech industry. Noticing the growing popularity of sparkling water in their office, the Voges set out to create a product that would offer more intriguing and natural flavors than the standard options on the market.
After experimenting with a variety of fruit, herb, and floral extracts, the couple launched Aura Bora in 2019, determined to bring a fresh and innovative approach to the sparkling water category.
| Aspect | Details |
|---|---|
| Founders | Paul and Madeleine Voge, with backgrounds in the tech industry, founded Aura Bora in 2019 after experimenting with natural flavors for sparkling water. |
| Shark Tank Pitch | Appeared in Season 12, seeking $150,000 for 5% equity; accepted $200,000 from Robert Herjavec for 15% equity, focusing on natural, herbal-infused flavors like Basil Berry and Lavender Cucumber. |
| Distribution Pre-Shark Tank | Initially in 488 stores; expanded to over 7,500 retail locations including Whole Foods, Walmart, and Target post-Shark Tank. |
| Investment Rounds | Raised $2 million in seed funding in 2021; closed Series A funding round in 2022 totaling over $10 million, including investments from Robert Herjavec and Scott Eastwood. |
| Product Line | Started with herbal flavors like Basil Berry and Lavender Cucumber; and expanded to over 15 flavors including Peppermint Watermelon, Cactus Rose, and Mango Chilli. |
| Sustainability | Donates 1% of sales to environmental nonprofits through a partnership with 1% for the Planet; emphasizes recyclable packaging and natural ingredients. |
How did your Shark Tank pitch go, Aura Bora?
Aura Bora’s appearance on Shark Tank in 2021 was a pivotal moment for the brand. The Voges entered the tank seeking a $150,000 investment in exchange for a 5% equity stake, and their pitch immediately captured the Sharks’ attention. The unique flavors, such as basil berry and lavender cucumber, impressed the investors, who were intrigued by the brand’s focus on natural, low-calorie ingredients.
After some negotiation, Aura Bora ultimately secured a $200,000 investment from Robert Herjavec in exchange for a 15% equity stake, a deal that would prove to be instrumental in the brand’s continued growth.
Aura Bora Shark Tank Update:
The Aura Bora-Herjavec partnership has been a resounding success since the Shark Tank episode. With Herjavec’s investment and expertise, Aura Bora has been able to rapidly expand its retail presence, going from 488 stores before the show to over 7,500 stores nationwide, including major chains like Whole Foods, Walmart, and Target.
The brand has also raised additional funding, including a $2 million seed round in 2021 and a successful Series A round in 2022, bringing its total investment to over $10 million. This influx of capital has allowed Aura Bora to strengthen its operations, increase brand awareness, and further innovate its product line.
After Shark Tank, what happened to Aura Bora?
Aura Bora’s appearance on Shark Tank was a transformative moment for the brand, catapulting it into the national spotlight and fueling its rapid growth. With Robert Herjavec’s investment and guidance, the company was able to quickly expand its distribution, securing partnerships with major retailers across the country.
The brand also leveraged the publicity from the show to drive online sales and build a loyal customer base. Aura Bora’s unique flavors, commitment to natural ingredients, and focus on sustainability have resonated with health-conscious consumers, allowing the brand to carve out a strong niche in the competitive sparkling water market.
Aura Bora Net Worth:
Although Aura Bora does not publicly disclose its exact net worth, its impressive growth trajectory and successful funding rounds indicate a significant valuation. Since its appearance on Shark Tank, Aura Bora has raised over $10 million in investment, a clear indication of the market’s confidence in the brand’s potential.
Additionally, the company’s rapid expansion into thousands of retail locations nationwide, coupled with its growing online presence and loyal customer base, points to a robust and profitable business model. Industry analysts estimate Aura Bora’s current net worth to be in the range of $25–$50 million, making it a rising star in the sparkling water category.
Aura Bora Growth and Operations:
Aura Bora’s growth since its Shark Tank appearance has been nothing short of remarkable. Thanks to Robert Herjavec’s investment and expertise, the brand has been able to scale its operations significantly, expanding its distribution to over 7,500 retail locations across the country.
Several successful funding rounds, including a $2 million seed round in 2021 and a Series A round in 2022 that brought the company’s total investment to over $10 million, have fueled this rapid expansion. Aura Bora has also focused on streamlining its production and logistics, ensuring that its unique, herbal-infused sparkling waters are consistently available to consumers nationwide.
Aura Bora Marketing and Sales:
Aura Bora’s marketing and sales strategies have been key to its success in the crowded sparkling water market. The brand’s distinctive branding, featuring whimsical illustrations and pastel color palettes, has helped it stand out on store shelves and capture the attention of health-conscious consumers.
Aura Bora has also leveraged its Shark Tank appearance and strong social media presence to drive brand awareness and foster a loyal customer base. In terms of sales, the brand’s focus on natural, low-calorie ingredients and unique flavor profiles has resonated with its target audience, leading to impressive growth in both retail and direct-to-consumer channels.
| Aspect | Details |
|---|---|
| Product Features | Zero calories, no artificial sweeteners, non-GMO, and gluten-free; crafted from herbs, fruits, and flowers to create unique flavor profiles like Lemongrass Coconut and Guava Eucalyptus. |
| Retail Presence | Available in major national chains including Natural Grocers, Wegmans, and Target, as well as online platforms like Amazon and Thrive Market; also offers direct sales through its website with occasional promotions and giveaways. |
| Consumer Engagement | Actively engages with customers through social media (Instagram, Facebook) with regular updates, recipes, and user-generated content; maintains a loyal customer base post-Shark Tank, leveraging its unique flavor appeal and health-conscious branding. |
| Market Strategy | Strong branding with whimsical illustrations and pastel colors; focuses on health-conscious consumers interested in natural ingredients and unique taste experiences; strategic partnerships like with Graza for product extensions like Olive Oil Martini. |
| Future Plans | Plans to continue expanding flavor offerings and retail presence; explores seasonal and limited-edition flavors; aims for sustained growth with potential new product lines and further market penetration in the beverage industry. |
Aura Bora’s social media presence:
Aura Bora has built a strong social media presence, using platforms like Instagram, Facebook, and Twitter to connect with its growing customer base. The brand’s social media channels showcase its vibrant, whimsical branding, highlight new product releases, and showcase user-generated content from satisfied customers.
Aura Bora also uses its social media platforms to engage with its community, running giveaways, sharing recipes, and providing behind-the-scenes glimpses into the company’s operations. This active social media strategy has been instrumental in building brand loyalty and driving ongoing sales growth.
Aura Bora: Interesting Facts:
- Paul and Madeleine Voge, a husband and wife team, founded Aura Bora in 2019 with the goal of creating a more distinctive and natural sparkling water option.
- The brand’s name, “Aura Bora,” is a play on the phrase “aura of Bora Bora,” reflecting the company’s focus on creating a relaxing, tropical-inspired drinking experience.
- Herbs, fruits, and flowers inspire Aura Bora’s flavors, which include basil berry, lavender cucumber, and peppermint watermelon.
- Through its partnership with 1% for the Planet, the brand demonstrates its commitment to sustainability by donating 1% of its sales to environmental non-profit organizations.
- Aura Bora has collaborated with other brands, such as the olive oil company Graza, to create novel product offerings like the Olive Oil Martini.
What’s Next For Aura Bora?
As Aura Bora continues to solidify its position as a leading player in the sparkling water market, the brand’s founders have their sights set on even greater growth and innovation. With their successful Shark Tank experience and the continued support of investors like Robert Herjavec, the Voges are poised to further expand Aura Bora’s retail footprint, introduce new and exciting flavor profiles, and explore potential product line extensions.
The brand’s commitment to natural, healthy ingredients and its dedication to sustainability will likely remain at the forefront of its strategy as Aura Bora seeks to captivate an ever-growing audience of health-conscious consumers. With its unique positioning, strong branding, and impressive financial backing, the future looks bright for this sparkling water trailblazer.
Final Words:
Aura Bora’s journey from a small startup to a thriving, nationally recognized brand is a testament to the power of innovation, strategic vision, and effective execution. The brand’s appearance on Shark Tank was a pivotal moment that propelled it to new heights, and the subsequent investments, partnerships, and growth have solidified Aura Bora’s status as a rising star in the competitive sparkling water industry.
As the brand continues to push the boundaries of what sparkling water can be, its net worth is poised to reach new milestones, cementing its position as a true disruptor in the beverage market.
Table of Contents