Sweet Kiwi, a brand that has carved a niche in healthy frozen desserts, has been making waves since its appearance on the hit show Shark Tank. With a focus on natural ingredients and a mission to provide guilt-free indulgence, Sweetkiwi has captured the attention of health-conscious consumers across the United States. As the brand continues to grow and expand its reach, its net worth has become a topic of significant interest.
Who is the Sweetkiwi?
Sweet Kiwi is a frozen yogurt brand that offers a range of flavors, all made with natural and wholesome ingredients. The brand was founded by Ehime Eigbe, who was inspired to create a healthier dessert option after being diagnosed with uterine fibroids. Eigbe, who hails from Nigeria, saw an opportunity to bring her unique frozen yogurt recipe to the market and provide a better alternative to traditional ice cream and sugary treats.
Who Is The Founder Of Sweetkiwi?
Ehime Eigbe is the founder and driving force behind Sweetkiwi. After identifying a gap in the Nigerian market for healthy yet delicious frozen desserts, Eigbe left her job and dedicated herself to perfecting her frozen yogurt recipe. Focusing on natural ingredients, probiotics, and immune-boosting superfoods, Eigbe created a product that resonated with health-conscious consumers.
| Company Founders | Ehime Eigbe and Michael Akindele |
|---|---|
| Founding History | Started in Nigeria in 2011, and expanded to the US in 2019 |
| Current Status | Estimated net worth $4 million (as of 2023) |
| Employee Count | Over 50 employees |
| Business Growth | Rapid expansion across the US and Africa |
| Mission | Provide healthy dessert alternatives using natural ingredients |
| Customer Feedback | Positive reviews on taste and health benefits |
How Was The Shark Tank Pitch Sweetkiwi?
Sweetkiwi’s appearance on Shark Tank was pivotal in the brand’s history. Eigbe and her husband, Michael Akindele, confidently presented their frozen yogurt concept to the panel of investors, requesting $250,000 for a 5% stake in the company.
The Sharks were immediately impressed by the product’s health benefits and the founders’ passion for the business. After a competitive bidding war, Robert Herjavec ultimately secured a deal, offering the requested $250,000 in exchange for a 16% equity stake, valuing the company at $1.56 million.
| Entrepreneurs | Ehime Eigbe and Michael Akindele |
|---|---|
| Business | SweetKiwi – Natural Frozen Yogurt |
| Pitch Ask | $250,000 for 5% equity |
| Sharks | Robert Herjavec, Kevin O’Leary (initially), Lori Greiner, Daymond John, Michael Akindele |
| Investment Offered | Robert Herjavec offered $250,000 for 16% equity |
| Valuation | Initially valued at $5 million; final valuation $1.5625 million |
Sweet Kiwi Shark Tank Update:
The Shark Tank deal with Robert Herjavec has proven successful for Sweetkiwi. Since the investment, the brand has rapidly expanded its retail presence, with its products now available in over 1,700 stores across the United States, including major chains like Whole Foods, Walmart, and Kroger. This increased distribution has been instrumental in driving the brand’s growth and solidifying its position as a healthy frozen dessert market leader.
What Happened To Sweetkiwi After Shark Tank?
After securing the deal with Robert Herjavec on Shark Tank, Sweetkiwi has experienced significant growth and expansion. The investment has allowed the company to scale its operations, enhance its marketing efforts, and further develop its product line. Sweet Kiwi has leveraged Herjavec’s industry expertise and connections to secure lucrative retail partnerships, significantly expanding the brand’s reach and visibility.
Sweet Kiwi Net Worth:
As of 2023, Sweetkiwi’s net worth is around $4 million. This remarkable growth can be attributed to the brand’s successful Shark Tank appearance, the subsequent investment from Robert Herjavec, and the company’s ability to capitalize on the growing demand for healthier dessert options. The company’s focus on natural ingredients, probiotics, and immune-boosting superfoods has resonated with consumers, driving strong sales and revenue growth.
Sweet Kiwi Growth and Operations:
Since its inception, Sweetkiwi has experienced impressive growth in terms of its product offerings and geographic reach. The brand now boasts diverse flavors, including Cookies & Cream, Vanilla Bean, Mango Mojito, and Raspberry Frosé, all made with high-quality, natural ingredients. The company’s operational capabilities have also expanded, with its products now available in over 1,700 retail locations across the United States.
Sweet Kiwi Marketing and Sales:
Sweetkiwi’s marketing strategy has been instrumental in driving its success. The brand has leveraged its social media platforms to engage with consumers, highlighting its frozen yogurt products’ health benefits and natural ingredients. Additionally, Sweetkiwi’s strategic partnerships with major retailers have allowed the brand to reach a wider audience and increase its sales channels.
| Product Focus | Natural frozen yogurt with health benefits |
|---|---|
| Ingredients | Whole Greek yogurt, natural sugars, probiotics, superfoods |
| Flavors | Chocolate Hazelnut, Cookies & Cream, Vanilla, Mango Mojito, Raspberry Frose |
| Retail Presence | Over 2,000 stores, including Whole Foods, Walmart, Kroger |
| Market Expansion | Plans to expand to Mexico, UK, and Canada |
| Marketing Strategy | Active on social media to promote health benefits and flavors |
| Customer Base | Health-conscious consumers, families, women, younger demographics |
Sweet Kiwi Social Media Presence:
Sweet Kiwi has a solid social media presence, with active accounts on platforms like Facebook, Twitter, and Instagram. The brand uses these channels to showcase its products, share recipes, and engage with its growing customer base. Through vibrant imagery, informative content, and interactive campaigns, Sweetkiwi has built a loyal following and effectively communicated its brand message.
Sweet Kiwi Interesting Facts:
- Sweet Kiwi was founded in Nigeria by Ehime Eigbe, who was inspired to create a healthier dessert option after being diagnosed with uterine fibroids.
- The brand’s name combines the words “sweet” and “kiwi,” reflecting the company’s commitment to providing a guilt-free yet delicious frozen treat.
- Sweetkiwi’s frozen yogurt is made with live probiotics, which support gut health and overall well-being.
- The company sources many of its ingredients locally, from both the United States and Nigeria, to ensure the freshness and quality of its products.
What’s Next For Sweetkiwi?
As Sweetkiwi continues to expand and solidify its position in the frozen dessert market, the brand is set on further growth and diversification. With plans to explore international markets, such as Mexico, the United Kingdom, and Canada, Sweetkiwi is poised to become a global leader in the healthy frozen dessert category. Additionally, the company may explore the development of new product lines or innovative flavor combinations to meet the evolving preferences of health-conscious consumers.
Final Words:
Sweetkiwi’s remarkable journey from a small startup in Nigeria to a thriving nationwide brand is a testament to the power of innovation, commitment, and a focus on health-conscious consumer demands.
With its strong Shark Tank showing, significant investment, and impressive growth trajectory, Sweetkiwi has emerged as a clear leader in the healthy frozen dessert market. As the brand continues to expand and innovate, it is well-positioned to capture a more significant market share and solidify its status as a go-to destination for guilt-free indulgence.
Table of Contents