Rosa Li appeared on Shark Tank Season 14 with her business Wildwonder, a brand of probiotic sparkling beverages. She was seeking a $500,000 investment for 5% equity in her company. After some negotiation, Rosa landed a deal with guest shark Tony Xu for $500,000 in exchange for 6% equity and 3% advisory shares, valuing the company at $5,555,555. Since her Shark Tank appearance, Wildwonder has continued to grow and expand, with the company now estimated to be worth around $8.3 million as of 2024.
Who is Wild Wonder Drink?
Wildwonder is a brand of sparkling beverages with several different flavors. While most flavored beverages aren’t known for being particularly healthy, the Wildwonder brand stands out as the world’s first probiotic option. As of 2023, the company is active and available in over 1,000-plus grocery retailers nationwide.
Who Is The Founder Of Wild Wonder Drink?
Founder Rosa Li created Wildwonder in 2017 as Tea Crush. In 2018, she rebranded to the name Wildwonder, and by 2020, she had deals with over 100 different independent retail locations and over 300 offices that ordered the drink for employees.
| Business | Details |
|---|---|
| Product | Probiotic sparkling beverages, low calorie, clean, and organic ingredients. |
| Launch Year | Initially, Tea Crush was launched in 2017 and rebranded as Wildwonder in 2018. |
| Current Status | Available in over 1,000 grocery retailers nationwide as of 2023. |
| Sales | We generated $1.4 million in sales for the current calendar year (at the time of the Shark Tank pitch). |
| Profitability | It is not yet profitable; it aims to reduce production costs to $0.70 per can. |
| Headquarters | San Francisco, CA. |
| Employees | 5-10. |
How Was The Shark Tank Pitch Wild Wonder Drink?
Before appearing on Shark Tank in 2023, Li had already raised $2.1 million during the seed funding round in 2021, which significantly boosted the company. However, still local to the Silicon Valley area, Li had aspirations of becoming a national brand, which led her to Shark Tank.
On the show, Rosa was seeking a $500,000 investment for 5% equity in Wildwonder, which valued the company at $10 million at the time. After some negotiations, Rosa landed a deal with guest shark Tony Xu for $500,000 in exchange for 6% equity and 3% advisory shares, valuing the company at $5,555,555.
Wild Wonder Drink Shark Tank Update:
Since airing on Shark Tank, Rosa has continued to look for ways to cut costs by scaling her company. With Tony Xu on her team as an investor and advisor, we expect he will be able to guide her on how to tweak the company to increase profitability. Further, after being featured on Shark Tank, Wildwonder has received a significant boost in sales, which will hopefully turn into repeat customers.
What Happened To Wild Wonder Drink After Shark Tank?
After landing the deal with Tony Xu on Shark Tank, Wildwonder has continued to grow and expand. The company has gone from being primarily a local brand in the Silicon Valley area to now being available in over 1,000 grocery retailers nationwide. Wildwonder has also increased its production capacity and lowered its costs, helping to improve the company’s profitability.
Wild Wonder Drink Net Worth:
As of 2024, Wildwonder’s net worth is estimated to be around $8.3 million. This represents significant growth from the company’s $5.5 million valuation at the time of the Shark Tank deal in 2023. The additional funding and guidance from investor Tony Xu and exposure from appearing on Shark Tank have allowed Wildwonder to continue expanding its reach and solidifying its position as a leading player in the probiotic beverage market.
| Financials | Details |
|---|---|
| Revenue | Estimated revenue growth; specifics not disclosed beyond $1.4 million in current sales. |
| Net Worth | It is estimated to be $8.3 million as of a recent update. |
| Market Reach | Available at natural supermarket chains like Sprouts, The Fresh Market, Goods Mart, Sunlife Organics, and online platforms like Amazon. |
| Customer Base | Appeals to health-conscious consumers, diabetics, and those seeking probiotic benefits. |
| Competitors | Competes with other probiotic beverage brands like Poppi, Hive, and Hiya. |
Wild Wonder Drink Growth and Operations:
Since its rebranding from Tea Crush to Wildwonder in 2018, the company has experienced impressive growth. By 2020, Wildwonder had secured deals with over 100 independent retail locations and 300 offices that ordered the drinks for employees.
The Shark Tank deal in 2023 provided a major boost, allowing Wildwonder to significantly expand its retail footprint to over 1,000 grocery stores nationwide. By lowering costs, the company has also been able to increase its production capacity and improve its profitability.
Wild Wonder Drink Marketing and Sales:
Wildwonder’s marketing strategy highlights the brand’s unique position as the world’s first probiotic sparkling beverage. The company has emphasized its products’ health benefits and great taste to appeal to health-conscious consumers looking for a flavorful alternative to sugary sodas. This marketing approach and the company’s growing retail presence have allowed Wildwonder to increase its sales steadily since its Shark Tank appearance.
| Product Review | Details |
|---|---|
| Flavors | It offers six different flavors and an appealing taste profile. |
| Calories | Low-calorie option (35 calories per can). |
| Ingredients | Organic ingredients, probiotics, natural fruits, and super vitamins. |
| Target Audience | Diabetics, weight-conscious individuals, vegans, and those seeking organic, healthy beverage options. |
Wild Wonder Drink Social Media Presence:
Wildwonder has a solid social media presence, with active accounts on Instagram, Facebook, and Twitter. The company uses these channels to showcase its products, share information about the brand’s mission and values, and engage with its growing customer base. Wildwonder’s social media presence helps build brand awareness and loyalty and also provides a platform for the company to gather feedback and insights from its customers.
Wild Wonder Drink Interesting Facts:
- Wildwonder was initially launched as “Tea Crush” in 2017 before being rebranded to its current name in 2018.
- The company’s probiotic sparkling beverages are made with two of the most potent probiotics, super vitamins, and natural fruits.
- Wildwonder’s drinks are low in calories, with only 35 calories per can, making them a suitable option for those seeking to lose or maintain weight.
- In addition to being available in grocery stores, Wildwonder’s products have also been featured in over 300 office locations, providing the company another avenue for distribution and sales.
What’s Next For Wild Wonder Drink?
With its strong growth trajectory and increased brand visibility following the Shark Tank deal, Wildwonder is well-positioned to continue expanding its reach and solidifying its position as a leader in the probiotic beverage market.
The company’s goals include further expanding its retail footprint to reach more consumers nationwide and exploring potential new product lines or flavors to keep its offering fresh and innovative. Additionally, Wildwonder will likely continue to focus on improving its operational efficiency and profitability to drive long-term sustainable growth.
Final Words:
Wildwonder has come a long way since its beginnings as Tea Crush in 2017. The company’s appearance on Shark Tank in 2023 was a pivotal moment, providing the necessary funding and guidance to help Wildwonder transition from a regional brand to a national player in the probiotic beverage market.
With an estimated net worth of $8.3 million as of 2024, Wildwonder is poised for continued success as it works to bring its unique and healthy sparkling drinks to even more consumers across the country.
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