Loria Stern’s company Eat Your Flowers is more than just a pretty face – it’s a thriving business that is quickly becoming a household name. After impressing the sharks on Shark Tank with her delectable flower-infused baked goods, Eat Your Flowers has grown by leaps and bounds. From its humble beginnings in Loria’s kitchen to a multi-million dollar enterprise, let’s deeply dive into this blooming business’s net worth and inner workings.
Who is Eat Your Flowers?
Eat Your Flowers is an online retailer specializing in baked goods and edible flower products. The company was founded by Loria Stern, who was passionate about using flowers as an unexpected and beautiful ingredient in baking. What started with simple flower-pressed shortbread cookies has expanded into a wide range of offerings, including chocolate bars, cakes, and even floral decoration kits to inspire home bakers.
Who Is The Founder Of Eat Your Flowers?
Loria Stern is the founder and driving force behind Eat Your Flowers. A trained chef and avid gardener, she combined her two passions to create a genuinely unique baked goods company. She began experimenting with edible flowers in her kitchen, pressing delicate blooms into shortbread cookies and decorating cakes with candied petals. Word quickly spread about Loria’s delicious and visually stunning creations, and Eat Your Flowers was born.
| Business Name | Description | Products Offered | Revenue Details |
|---|---|---|---|
| Eat Your Flowers | Baked goods featuring edible flowers for decoration | Flower-pressed cookies, chocolate bars, rose buns, cakes with candied flowers, flower products for DIY decorating | $2.2 million in total revenue since launch More than $1 million projected for 2022 $330,000 net profit in 2021 |
How Was The Shark Tank Pitch Eat Your Flowers?
In 2021, Loria brought Eat Your Flowers to the Shark Tank, seeking a $250,000 investment in exchange for 12% equity. Her pitch was a resounding success, showcasing the company’s impressive sales figures and robust profit margins. Loria revealed that Eat Your Flowers had generated over $2.2 million in revenue since launch, with $1 million in projected sales for 2022 alone. The business’s performance blew away the sharks, and a bidding war broke out. Ultimately, Barbara Corcoran emerged victorious, offering $250,000 for 15% equity in the company.
Eat Your Flowers Shark Tank Update:
Eat Your Flowers’ appearance on Shark Tank proved to be a game-changer for the company. With Barbara Corcoran’s investment and guidance, Eat Your Flowers has continued its meteoric rise. In the 2022 calendar year, the company reached its record for gross revenue sales, solidifying its position as a leader in the edible flower market. Loria and her team have leveraged Barbara’s extensive expertise to expand their marketing efforts, grow their product line, and even boost sales.
| Company Growth | Additional Products |
|---|---|
| Reached all-time high gross revenue in 2022 | Expanded product line to include flower salt, flower sprinkles, cocktail cubes, and non-edible items like writing paper |
What Happened To Eat Your Flowers After Shark Tank?
Since sealing the deal with Barbara Corcoran, Eat Your Flowers has only gotten stronger. The company has expanded its product offerings, introducing new items like flower salts, sprinkles, and non-edible items like stationery. Loria has also forged partnerships with local farmers to ensure a steady supply of organic, edible flowers to meet the growing demand for Eat Your Flowers products. This community-focused approach has allowed the business to remain sustainable and environmentally conscious as it scales.
Eat Your Flowers Net Worth:
At the time of the Shark Tank pitch, Eat Your Flowers was valued at $2,083,333. However, with the company’s continued growth and success, its net worth is estimated to be around $1.6 million. This impressive valuation reflects the strength of the brand, the quality of the products, and Loria’s savvy business acumen.
| Offer Details | Valuation | Investment Decision |
|---|---|---|
| $250,000 for 12% equity | $2,083,333 (initial) | Accepted |
| Final Deal | $250,000 for 15% equity | $1,666,666 (post-deal) |
Eat Your Flowers Growth and Operations:
Eat Your Flowers has experienced remarkable growth since its Shark Tank appearance. The company has expanded its production capabilities, meeting the increasing product demand. Loria has also diversified the product line, moving beyond baked goods into floral-infused salts, sprinkles, and other home goods. This strategic expansion has helped Eat Your Flowers become a one-stop shop for edible flowers.
Eat Your Flowers Marketing and Sales:
Eat Your Flowers’ marketing efforts have been a critical driver of its success. The company’s bright, visually appealing website and social media presence have helped it reach a broad audience and showcase the beauty and creativity of its products. Additionally, Eat Your Flowers has leveraged targeted advertising and influencer partnerships to boost its brand awareness and sales further. This multifaceted marketing approach has been instrumental in the company’s rapid growth.
Eat Your Flowers Social Media Presence:
Eat Your Flowers has a solid social media presence, with active Instagram, Facebook, and Twitter accounts. The company’s posts showcase its stunning floral-infused creations, share behind-the-scenes glimpses of the production process, and engage with its loyal customer base. Eat Your Flowers’ social media channels have become a hub for inspiration, education, and community-building around the joy of edible flowers.
Eat Your Flowers Interesting Facts:
- Loria Stern started Eat Your Flowers in her kitchen, growing the flowers in her products.
- The company only uses organically grown, edible flowers, prioritizing sustainability and health.
- Eat Your Flowers products have been featured in high-profile publications like Vogue, Martha Stewart Living, and The New York Times.
- Loria is committed to cultivating an inclusive and diverse company culture, working with local farmers and small businesses.
What’s Next For Eat Your Flowers?
With its Shark Tank success and continued growth, the future looks incredibly bright for Eat Your Flowers. The company is poised to expand its reach further, potentially exploring brick-and-mortar retail opportunities or broadening its product line to include additional floral-inspired goods. Loria and her team are also exploring ways to share their expertise and inspire more people to embrace the beauty and deliciousness of edible flowers. No matter what’s in store, it’s clear that Eat Your Flowers is just getting started.
Final Words:
Eat Your Flowers is a true testament to the power of passion, creativity, and entrepreneurial spirit. Loria Stern’s unwavering dedication to her craft has transformed a small home-based business into a thriving, multi-million dollar enterprise. With its unique products, community-focused approach, and savvy business practices, Eat Your Flowers is well on its way to becoming a beloved household name in the world of edible flowers and beyond.
Table of Contents