As a news reporter covering the country music scene, I can say that Bailey Zimmerman is one of the genre’s most exciting young talents. And his latest single, “Holding On,” is a powerful and heartfelt message of perseverance that is resonating with fans.
Zimmerman, the nominee for Best New Artist at the upcoming CMA Awards, has undergone an extraordinary journey to reach this position. Out of high school, he worked building gas pipelines and posting videos on social media before finally deciding to pursue music full-time in 2020.
Since then, Zimmerman has released a debut album that set streaming records, had multiple platinum singles, and sold out his first headline tour. But through it all, he has remained grounded and focused on connecting with his audience through his honest, relatable lyrics.
A Timely Message of Hope
“Holding On” is the latest example of Zimmerman’s ability to capture the struggles and emotions of everyday life. The song’s chorus is a poignant plea: “Will you be strong and keep holding on? If this was your last breath, would you waste it on me?”
“Everyone is battling something in their life, and I know that there are so many of y’all out there struggling to get by daily… I truly hope that this song reminds you to keep going when you want to give up,” Zimmerman shared on Instagram.
In a time when many are feeling overwhelmed by the challenges of the world, “Holding On” offers a message of hope and resilience. Zimmerman’s vulnerable, heartfelt delivery adds an extra layer of authenticity to the track.
Zimmerman’s Perseverance Pays Off
Through “Holding On,” Zimmerman hopes to instill in his listeners the perseverance that has marked his own journey to success.
“The whole point of ‘Holding On’ is that you won’t ever get there if you quit,” he explained. “It might take a few failures… However, one day you won’t fail, and things will change significantly.
This mindset has served Zimmerman well, as he’s overcome numerous obstacles to reach this point in his career. From working manual labor jobs to posting videos on social media, he never gave up on his dream of becoming a successful country artist.
Inspiring Others Through Music
Zimmerman’s story is one that resonates with many aspiring musicians and creatives who are fighting to make their mark. His CMA Award nomination for Best New Artist is a testament to the impact he’s already had on the country music landscape.
“I was so scared coming into Nashville because I had just started singing, and I know how hard and how long people work to get where I’ve gotten to,” Zimmerman said. “To feel the embrace of country music around me is truly surreal.” Whether I emerge victorious or not, the recognition and the opportunity to socialize with individuals I have admired and listened to throughout my life are unparalleled.
Zimmerman’s humility and gratitude toward the country music community are just as inspiring as his music. Recognizing the hard work and dedication required to succeed in this industry, he feels honored to be considered among the genre’s rising stars.
Giving back through music.
In addition to his own success, Zimmerman is also using his platform to give back to those in need. The “Concert for Carolina,” a benefit show to support Hurricane Helene relief efforts in the Carolinas, will feature his performance.
“That’s kind of plan No. 1. Zimmerman said, “Go play that, make a lot of money, donate it, and also bring people together.” “Music has always brought people together and healed them.”
This commitment to using his music to make a positive impact is yet another testament to Zimmerman’s character. He understands the power of music to bring people together and provide solace during difficult times.
As Zimmerman continues to rise in the country music world, his message of hope and perseverance will undoubtedly resonate with more and more fans. With “Holding On” and his other empowering anthems, he’s proving himself to be a voice for those who need it most.
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