PPC (Pay-Per-Click) advertising is gaining tremendous traction in the growing digital world. It requires the advertiser to pay for every click on their advertisements, and in return, attract its targeted audience. PPC services are functional on various platforms like search engines, social media platforms, etc.
White-label PPC marketing has resulted in an exponential increase in targeted audience & revenue generation. Therefore, many organizations are now opting for white-label PPC marketing services.
However, every service comes with its unique challenges. Here’s how one can efficiently tackle those challenges.
Overuse of Irrelevant Keywords
Using a plethora of keywords can defeat the purpose of attracting a quality audience to the website.
One must ensure to use keywords that align with their audience’s search intentions and experience. Additionally, opting for tools to filter out the negative keywords can be beneficial to improve conversion rates.
Investing in resourceful copywriting tools is a great way to optimize keywords. Also, remarketing is used to re-engage an audience now and then and ensure a loyal customer base for the organization
Poorly Chosen Search Intent
The most common mistake one makes in their marketing journey is letting a misalignment between the target’s search intent and the organization’s ad content go unnoticed.
To efficiently address this, one must keep in mind to use keywords with numerous meanings to reduce wasted ad clicks and improve conversion rates. Additionally, running trial tests on smaller groups can facilitate a better understanding of the audience’s demands.
Improper Use Of KPIs
Investing in erroneous KPIs (Key Performance Indicators) can lead to misinterpretation of the targeted region and audience. Hence, reducing the efficiency of optimisation strategies.
Aligning the KPIs with the organization’s core objectives can substantially improve the performance of KPIs. In addition to this, investing in data-driven statistics or insights can facilitate optimizing better marketing strategies for a region.
Decreased Impression Rate
The impression rate indicates how frequently the ads are displayed to the audience. If one has a decreased impression rate, one is likely to miss out on various instances to improve conversion rates and ROI.
Initially, one can prefer to try making changes to their bids. Adjusting the bids based on various factors like ad performance, user review, preferred time of the day, etc, can ensure a higher impression rate.
Additionally, one can try tweaking their budget or the keywords used for better user engagement.
Presenting A Disorganized Account Structure
Search engines and other platforms are powerfully designed to favor well-structured accounts. It includes immaculate ads and lucid target messages. A poorly structured account can lead to a disappointed audience. And hence, less display time on search engines.
By setting clear objectives with a well-maintained and different theme for each ad, one has a stronger hold on keyword selection and account structure.
Further, one might consider aligning the ad themes to the target’s search intent to get better insights into the user demands and their buying journey.
Final Thoughts
With the right planning, structuring, and optimization of tools, one can easily overcome the challenges posed by white-label PPC advertising. Updating the keyword selection list, using ad extensions and landing pages, and making a few tweaks in the budget can go a long way in an organization’s advertising journey.
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