In a showdown reminiscent of last year’s “Barbenheimer” phenomenon, Hollywood is witnessing another epic box office battle as Universal’s “Wicked Part One” and Paramount’s “Gladiator II” clash in theaters nationwide. The dual release, playfully dubbed “Glicked” by fans, is projected to generate a massive combined opening weekend of $165 million.
“Wicked” has already cast a powerful spell at the box office, conjuring up an impressive $20 million from preview screenings, including special Amazon promotion previews and premium format showings. Industry experts predict the musical adaptation could soar to $130-$150 million for its opening weekend despite its lengthy runtime of 2 hours and 40 minutes.
The film has enchanted critics and audiences, earning a 90% certified fresh rating on Rotten Tomatoes, with an even more impressive 99% audience score. Universal’s ” Wicked ” marketing campaign has been extraordinary, surpassing Disney’s promotional efforts for “Star Wars: The Force Awakens.”
Meanwhile, “Gladiator II” shows its strength, drawing in $6.5-$7 million from Thursday previews alone. The Ridley Scott-directed sequel has received positive reviews and maintains a solid 72% certified fresh rating on Rotten Tomatoes. Box office projections suggest a robust opening weekend of around $60 million.
Theater chains nationwide are capitalizing on the dual release, creating unique experiences for moviegoers. Alamo Drafthouse Cinema hosts special “Wicked” movie parties with themed props, including green-tinted glasses and pink bubbles. B&B Theatres is rolling out pink and green carpets for “Wicked” fans while offering Gladiator-themed popcorn buckets and drink specials for the Roman epic’s audience.
The enthusiasm for this double feature is evident in advance ticket sales. According to Fandango, 65% of survey respondents expressed interest in watching both films, embracing the “Glicked” experience. This level of excitement has theater owners hopeful about boosting box office numbers, as the industry currently faces an 11% deficit compared to last year and a 27.2% decline from 2019.
Michael O’Leary, president and CEO of the National Association of Theatre Owners, emphasizes the positive impact of this competition: “Having two great movies coming out at the same time creates a multiplier effect. It’s good for the marketplace and good for consumers.”
Actor Paul Mescal, star of Gladiator II, shares this optimistic outlook: “Rather than being in competition, I think they’re in conversation. This industry needs a shot in the arm. Those films gave it last year. We hope to do it this year.”
The stakes are exceptionally high, given the substantial investment in both productions. “Gladiator II” reportedly carries a $250 million price tag, while “Wicked” costs $150 million to produce – with a second part still to come.
As theaters prepare for the upcoming Thanksgiving holiday and the release of “Moana 2” just five days later, the industry remains optimistic about this crucial period. These releases represent more than just box office numbers; they symbolize the enduring appeal of the theatrical experience and audiences’ continued desire for diverse, high-quality entertainment options.
Whether “Glicked” will match the unprecedented success of “Barbenheimer” remains to be seen. Still, one thing is clear: movie theaters are once again becoming a destination for shared cultural moments that transcend the simple act of watching a film.