Apolla Socks, the innovative compression sock company designed specifically for dancers, has made impressive strides since its inception. Founded by two passionate dancers who saw a need for better foot support in their community, Apolla Socks has grown into a thriving business with a strong presence in the dance world and beyond. In this blog post, we’ll take a closer look at Apolla Socks’ journey, from its humble beginnings to its successful Shark Tank pitch, and explore the factors contributing to the company’s net worth.
Who is Apolla Socks?
Apolla Socks is a specialized sock company that creates compression socks with built-in comfort pads, designed to provide support and reduce the risk of injury for dancers. High-quality materials and a unique design combine the benefits of compression with targeted cushioning in key areas of the foot to create the socks. Apolla Socks caters to dancers of all levels, from beginners to professionals, and has gained a loyal following in the dance community.
Who is the founder of Apolla Socks?
Kaycee Jones and Brianne Zborowski, two experienced dancers who struggled with foot injuries throughout their careers, founded Apolla Socks. Recognizing the lack of adequate foot support options for dancers, they set out to create a solution that would help prevent injuries and enhance performance. With their shared passion for dance and a drive to make a difference, Kaycee and Brianne launched Apolla Socks in 2017.
What was the outcome of Apolla Socks’ Shark Tank pitch?
In Season 13 of Shark Tank, Kaycee Jones and Brianne Zborowski pitched Apolla Socks to the sharks, seeking $300,000 for a 15% stake in their company. The entrepreneurs impressed the sharks with their enthusiasm, product demonstrations, and strong sales numbers.
Apolla Socks had already generated $4.1 million in lifetime sales and $800,000 in the year leading up to their appearance on the show. While some sharks expressed concerns about the high price point of the socks, ranging from $32 to $40 per pair, Lori Greiner saw the potential in the company and offered $300,000 for a 25% stake. After a brief negotiation, Kaycee and Brianne accepted Lori’s revised offer of $300,000 for a 20% stake in Apolla Socks.
| Entrepreneur | Kaycee Jones and Brianne Zborowski |
|---|---|
| Business | Supportive compression socks for dancers |
| Ask | $300,000 for 15% equity |
| Result | Deal with Lori Greiner: $300,000 for 20% equity |
| Sharks | Lori Greiner, Mark Cuban, Kevin O’Leary, Robert Herjavec, Emma Grede |
Apolla Socks Shark Tank Update:
Following their appearance on Shark Tank, Apolla Socks experienced a surge in demand, selling out of most of their sock styles and colors within days. The company continued to gain recognition in the dance world, with features in prestigious publications such as Pointe Magazine, Dance Spirit, and Dance Magazine. Apolla Socks even gained the seal of approval from the American Podiatric Medical Association in 2020, further validating the effectiveness of their product.
| Shark | Offer Details |
|---|---|
| Lori Greiner | Accepted deal of $300,000 for 20% equity |
| Mark Cuban | No Offer |
| Kevin O’Leary | No Offer |
| Robert Herjavec | No Offer |
| Emma Grede | No Offer |
What Happened to Apolla Socks After Shark Tank?
Since their Shark Tank appearance, Apolla Socks has continued to grow and expand its product line. In addition to their signature compression socks, the company now offers dancer footwear, accessories, and more.
Apolla Socks products are available for purchase on their website, on Amazon, and in specialty dancewear stores and retail locations across the United States. The company has received hundreds of positive reviews from satisfied customers, cementing its position as a trusted brand in the dance community.
Apolla Socks Net Worth:
Although Apolla Socks does not publicly disclose its exact net worth, its robust sales figures, expanding product line, and growing retail presence indicate a robust financial position. With Lori Greiner’s support and Shark Tank’s increased exposure, Apolla Socks is well-positioned for continued growth and success in the years to come.
Apolla Socks Growth and Operations:
Apolla Socks has experienced steady growth since its launch, with a focus on expanding its product offerings and distribution channels. The company has established partnerships with dancewear retailers and has a growing presence in dance studios and stores nationwide. Apolla Socks has also invested in its e-commerce capabilities, making it simple for customers to purchase products directly from their website.
Apolla Socks Marketing and Sales:
Apolla Socks has built a strong brand presence within the dance community, leveraging social media, influencer partnerships, and word-of-mouth referrals to drive sales. The company’s founders, Kaycee and Brianne, are active in engaging with their customer base, often sharing their own experiences and insights as dancers. Apolla Socks has also benefited from the endorsement of high-profile dancers and dance organizations, further solidifying its reputation as a trusted and effective product.
Apolla Socks Social Media Presence:
Apolla Socks maintains an active presence on social media platforms, including Instagram, Facebook, and Twitter. The company uses these channels to showcase its products, share customer testimonials, and engage with its audience. Apolla Socks also collaborates with dance influencers and ambassadors to create content and promote the brand to a wider audience.
Apolla Socks Interesting Facts:
- Apolla Socks was born out of the personal experiences of its founders, Kaycee Jones and Brianne Zborowski, who both struggled with foot injuries as dancers.
- Dancers on the popular reality show “So You Think You Can Dance” have worn the company’s products.
- In 2020, Apolla Socks was awarded the American Podiatric Medical Association’s Seal of Acceptance, recognizing the effectiveness of their compression socks in promoting foot health.
What’s next for Apolla Socks?
As Apolla Socks continues to grow, the company is likely to focus on expanding its product line, increasing its retail presence, and exploring new markets beyond the dance community. With Lori Greiner’s backing and Shark Tank’s increased brand awareness, Apolla Socks is well-positioned to capitalize on its momentum and capture a larger share of the compression sock market.
Final Words:
Apolla Socks has come a long way since its humble beginnings, driven by the passion and dedication of its founders, Kaycee Jones and Brianne Zborowski. Through innovative product design, a strong brand presence, and a commitment to serving the needs of dancers, Apolla Socks has established itself as a leading player in the specialized compression sock market.
As the company continues to grow and evolve, it is poised to make an even greater impact on the dance world and beyond, cementing its position as a valuable and successful business.
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