Since its inception in 2022, Dr. Bobbi Peterson’s revolutionary electric toothbrush, The Big Mouth Toothbrush, has been making waves in the oral health industry. After a successful pitch on Shark Tank Season 14, where Dr. Peterson secured a deal with Barbara Corcoran, the company has experienced significant growth and increased demand for its product. Estimates place the value of Big Mouth Toothbrush at an impressive $1.5 million as of 2024, a testament to its innovative design and the founder’s dedication to promoting oral health.
Who is Big Mouth Toothbrush?
Dr. Bobbi Peterson, a dentist and orthodontist from Newark, New Jersey, founded the innovative electric toothbrush company Big Mouth Toothbrush. The company’s flagship product features an extra-large brush head and bristles that are three times the size of a regular toothbrush, designed to help users clean their teeth and gums more efficiently and effectively. The Big Mouth Toothbrush aims to promote better oral health and hygiene by providing a high-quality, user-friendly product.
Who is the founder of the Big Mouth Toothbrush?
Dr. Bobbi Peterson, the founder of Big Mouth Toothbrush, is a highly educated and experienced dental professional. As the daughter of a dentist, she learned about the importance of oral hygiene at an early age. Dr. Peterson graduated from Howard University with a degree in dental surgery and also studied biology at Drexel University. She completed her orthodontic dentistry residency at Kings County and has been running her practice, Aces Braces, in Brooklyn, New York, since 2008.
How did the Big Mouth Toothbrush’s Shark Tank pitch go?
Dr. Bobbi Peterson delivered a confident pitch on Shark Tank Season 14, seeking $150,000 for 10% equity in her company. She explained how her product could help customers avoid periodontal disease, which affects over 50% of the world’s population. The sharks were interested in the concept and impressed by the company’s margins. After some negotiations, Dr. Peterson accepted an offer from Barbara Corcoran for $150,000 in exchange for 20% equity and a $2 per unit royalty.
| Entrepreneur | Bobbi Peterson |
|---|---|
| Business | Big Mouth Toothbrush |
| Ask | $150,000 for 10% equity |
| Result | Accepted $150,000 for 20% equity + $2 royalty per unit |
| Sharks | Barbara Corcoran |
Big Mouth Toothbrush Shark Tank Update:
After appearing on Shark Tank, Big Mouth Toothbrush experienced a surge in demand, selling out within 24 hours of the episode airing. The company has continued to grow its revenue and is on track to surpass its 2022 sales record. Although there is no public confirmation that the deal with Barbara Corcoran has closed, the exposure from the show has undoubtedly contributed to the company’s success.
What Happened to the Big Mouth Toothbrush After Shark Tank?
Following its appearance on Shark Tank, Big Mouth Toothbrush has continued to thrive in the growing electric toothbrush market. The company has benefited from the increasing trend of consumers switching to electronic toothbrushes, with the global market projected to reach $4.28 billion by 2026. The Original Big Mouth Toothbrush has received excellent reviews on its website, maintaining a perfect 5-star rating from 95 reviews.
| Entrepreneur | Bobbi Peterson |
|---|---|
| Business | Big Mouth Toothbrush |
| Ask | $150,000 for 10% equity |
| Result | Accepted $150,000 for 20% equity + $2 royalty per unit |
| Sharks | Barbara Corcoran |
Big Mouth Toothbrush Net Worth:
The estimated value of Big Mouth Toothbrush as of 2024 is $1.5 million, a noteworthy accomplishment for a company that only launched two years earlier. This valuation is a testament to the product’s innovative design, the founder’s expertise, and the increased demand for high-quality oral health products.
Big Mouth Toothbrush Growth and Operations:
Since its launch in 2022, Big Mouth Toothbrush has experienced steady growth, thanks to the increasing popularity of its product among Dr. Peterson’s clients, including some celebrities. Numerous media publications, including Forbes, the Brooklyn Paper, and LA Weekly, have featured the company, thereby enhancing its brand recognition. With the capital raised from Shark Tank, Dr. Peterson has been able to expand her operations and meet the growing demand for her product.
Big Mouth Toothbrush Marketing and Sales:
Currently, Big Mouth Toothbrush products are exclusively available on their official website, BigMouthToothbrush.com. However, Shark Tank’s exposure may lead to expanded distribution channels in the future. The company’s top-selling product, the Original Big Mouth Toothbrush, retails for $99 and has received overwhelmingly positive reviews from customers.
| Features | Description |
|---|---|
| Wide brushing surface | Provides thorough cleaning of teeth and gums |
| Designed for periodontal disease | Targeted to combat periodontal (gum) disease |
| Five cleaning options | Offers multiple cleaning modes for user preference |
| 50 uses per charge | Long-lasting charge for convenience |
Big Mouth Toothbrush Social Media Presence:
Big Mouth Toothbrush maintains an active presence on social media platforms, using these channels to engage with customers, promote oral health awareness, and showcase their products. Dr. Peterson’s personal story and her dedication to improving oral health in her community have resonated with many followers, contributing to the brand’s growing online presence.
Big Mouth Toothbrush Interesting Facts:
- Dr. Bobbi Peterson is the first black woman orthodontist known to have designed a toothbrush.
- The Big Mouth Toothbrush sold out within 24 hours of appearing on Shark Tank.
- Dr. Peterson is passionate about spreading oral health care knowledge and regularly volunteers at schools and fairs in her local community.
What’s next for the Big Mouth Toothbrush?
As Big Mouth Toothbrush continues to grow, the company is well-positioned to capitalize on the expanding electric toothbrush market. With Dr. Peterson’s expertise and the support of Shark Tank investor Barbara Corcoran, the company may explore new product developments, partnerships, and distribution channels to further establish itself as a leader in the oral health industry.
Final Words:
Big Mouth Toothbrush’s success story is a testament to Dr. Bobbi Peterson’s vision, dedication, and entrepreneurial spirit. By combining her expertise in dentistry with an innovative product design, she has created a company that not only promotes better oral health but also serves as an inspiration for aspiring entrepreneurs, particularly those from underrepresented communities. As the company continues to grow and expand, it is clear that Big Mouth Toothbrush has a bright future ahead of it.
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