Since its inception, Cereal Killerz, a unique cereal bar concept that has taken Las Vegas by storm, has been making waves in the food industry. Founded by the entrepreneurial couple Jessica and Chris Burns, Cereal Killerz has grown from a single location to multiple outlets across the United States. In this blog post, we’ll dive into the company’s journey, from its humble beginnings to its current success, and explore Cereal Killerz’s net worth.
Who is Cereal Killerz?
Cereal Killerz is a one-of-a-kind cereal bar that offers customers a nostalgic and fun dining experience. The concept revolves around serving a wide variety of cereals, toppings, and mix-ins, allowing patrons to create their unique cereal bowls, milkshakes, and other treats. With over 100 different types of cereal and 40 toppings to choose from, Cereal Killerz caters to both children and adults who love to indulge in their favorite childhood breakfast food.
Who is the founder of Cereal Killerz?
Jessica and Chris Burns, a husband-and-wife duo, founded Cereal Killerz in 2019. The couple’s inspiration for the business came from their love for cereal and their desire to create a fun and memorable dining experience for their customers. Jessica’s background in cooking and Chris’s passion for entrepreneurship combined to bring Cereal Killerz to life.
| Aspect | Details |
|---|---|
| Founders | Christopher and Jessica Burns |
| Established | 2018 |
| First Location | Galleria At Sunset, Nevada (2019) |
| Concept | Cereal bar offers over 100 types of cereal, customizable with various toppings, milkshakes, ice creams, and other treats |
| Inspiration | Christopher’s daughter, who loved cereal; Jessica’s passion for cooking |
| Shark Tank Pitch | Seeking $125,000 for 10% equity; received praise but no deal due to concerns about business viability and market saturation |
| Post-Shark Tank Expansion | New locations opened in Centennial Hills, Las Vegas Miracle Mile Shop, Henderson, Goodyear (Arizona), and Salt Lake City (Utah) |
| Social Media Presence | 1 million TikTok followers, 141,000 Instagram followers; successful #cerealchallenge campaign with over 100,000,000 views |
| Revenue (2024) | $4 million annually |
| Other Offerings | Build-your-own cereal box online, coffee, tea, Lebron James-themed taco (“The LeTaco James”), merchandise (T-shirts), YouTube channel (“Kill It or Drill It”) |
How Did Cereal Killerz’s Shark Tank Pitch Go?
In 2020, Jessica and Chris Burns appeared on the popular TV show Shark Tank, seeking a $125,000 investment for a 10% stake in their company. With their unique concept and delicious cereal creations, the couple impressed the sharks. However, despite their best efforts, the Burns did not secure a deal with any of the Sharks, who felt that the business was too risky or not a suitable fit for their investment portfolios.
Cereal Killerz Shark Tank Update:
Although Cereal Killerz did not secure a deal on Shark Tank, the exposure from the show helped boost the company’s popularity and brand recognition. The Burns took the Sharks’ feedback to heart and continued to work on expanding their business and opening new locations.
| Investors | Reasons for Not Investing |
|---|---|
| Lori Greiner | Conflict of interest with another breakfast company |
| Kevin O’Leary | Concerns over business stage and exclusivity |
| Robert Herjavec | Perceived challenge in retail expansion |
| Mark Cuban | Advised to focus on financial management before expansion |
| Daymond John | Loved the concept but didn’t see it fitting his investment strategy |
After Shark Tank, what happened to Cereal Killerz?
Following their appearance on Shark Tank, Cereal Killerz experienced a surge in popularity and customer interest. The company continued to operate its original location in Las Vegas while planning for expansion. Despite the challenges posed by the COVID-19 pandemic, Cereal Killerz adapted and even opened new locations in the following years.
Cereal Killerz Net Worth:
Estimates place Cereal Killerz’s net worth at around $5 million as of 2024. This impressive figure is a testament to the company’s success and growth since its founding in 2019. The Burns’ hard work, dedication, and unique concept have paid off, establishing Cereal Killerz as a profitable and thriving business in the food industry.
Cereal Killerz Growth and Operations:
Since its inception, Cereal Killerz has expanded from its original Las Vegas location to multiple outlets across the United States. The company now has a presence in several states, including Nevada, Arizona, and Utah. Each location offers the same unique cereal bar experience, with a wide variety of cereals, toppings, and mix-ins for customers to enjoy.
Cereal Killerz Marketing and Sales:
Cereal Killerz’s effective marketing strategies and strong social media presence contribute to its success. The company actively engages with its customers on platforms like Instagram and TikTok, sharing eye-catching photos and videos of their cereal creations. This approach has helped Cereal Killerz build a loyal fan base and attract new customers to its locations.
| Customer Reception | Market Impact |
|---|---|
| Customer Ratings | 5 out of 5 stars on Facebook; praised for variety and creativity |
| Market Impact | Became a popular destination in Las Vegas and surrounding areas; social media success with viral challenges and strong following |
Cereal Killerz Social Media Presence:
Cereal Killerz has a significant social media following, with over 1 million followers on TikTok and 141,000 on Instagram. The company’s engaging content, including the popular #cerealchallenge videos, has helped it gain viral attention and reach a wider audience. The Cereal Killerz YouTube channel also features a web series called “Kill It or Drill It,” where the founders rate unique cereal flavors.
Cereal Killerz: Interesting Facts:
Cereal Killerz offers a unique “Cereal Challenge,” where participants must finish a massive bowl of cereal consisting of samples from 130 varieties within one hour. Winners receive a $50 gift certificate.
The company has collaborated with celebrities like LeBron James, creating a special “LeTaco James” menu item featuring a waffle taco filled with ice cream and other treats.
Cereal Killerz has plans to expand to the East Coast, with a potential location in Silver Spring, Maryland.
What’s next for Cereal Killerz?
As Cereal Killerz continues to grow and expand, the company is exploring new ways to reach customers and enhance their dining experience. The Burns have discussed plans for drive-thru-only locations, which would offer a more convenient option for customers on the go. Additionally, the company is considering developing a mobile app and collaborating with other restaurant chains to further expand its reach.
Final Words:
Cereal Killerz’s success story is a testament to the power of a unique concept, hard work, and perseverance. Despite not securing a deal on Shark Tank, Jessica and Chris Burns have built a thriving business that has captured the hearts (and taste buds) of cereal lovers across the country. With an estimated net worth of $5 million and plans for further expansion, Cereal Killerz is well-positioned to continue its growth and success in the years to come.
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