Deux, the vegan and gluten-free edible cookie dough company, has been making waves in the healthy snacking industry since its appearance on Shark Tank Season 13. Despite walking away from the show without a deal, founder Sabeena Ladha has continued to grow her business with impressive sales figures and a rapidly expanding retail presence. In this post, we’ll take a closer look at Deux’s journey, from its inception to its current net worth, and explore what the future might hold for this innovative brand.
Who is Deux?
Deux is a company that produces edible, vegan, and gluten-free cookie dough with added vitamins and nutrients. The company designs the product as a healthier alternative to traditional cookie dough, without sacrificing its taste. Deux offers a range of flavors, including chocolate chip, brownie batter, and peanut butter, among others.
Who Is the Founder of Deux?
Sabeena Ladha, an entrepreneur with experience in both venture capital and the food and beverage industry, is the founder of Deux. She created the company to provide a better-for-you snack option that still satisfied sweet tooth cravings.
| Attribute | Details |
|---|---|
| Founded | Date not specified |
| Founder | Sabeena Ladha |
| Headquarters | Location not specified |
| Industry | Food & Beverage |
| Products | Vegan, gluten-free edible cookie dough |
| Notable Features | Includes vitamins and nutrients |
| Manufacturing Cost | $3.70 per jar |
| Retail Price | $15 per jar |
| Sales 2021 | $630,000 |
| Sales 2022 (projection) | $5 million |
| Website | Deux |
How Was The Shark Tank Pitch Of Deux?
Sabeena Ladha appeared on Shark Tank Season 13, seeking $300,000 for 10% equity in her company. She impressed the sharks with her sales figures, having made $630,000 in the year of filming. Despite the sharks’ admiration for her entrepreneurial skills, their lack of expertise in the sweet treat market and concerns about the product’s calorie count prevented them from making any deals.
| Attribute | Details |
|---|---|
| Season | 13 |
| Entrepreneurs | Sabeena Ladha |
| Business | Edible, vegan cookie dough |
| Ask | $300,000 for 10% equity |
| Result | No deal |
| Sharks | Robert Herjavec (offered) |
| Mark Cuban (no offer) | |
| Lori Greiner (no offer) | |
| Kevin O’Leary (no offer) | |
| Nirav Tolia (no offer) | |
| Air Date | Late 2021 |
Deux Shark Tank Update:
Although Ladha left the show without a deal, she remained determined to grow her business. Since appearing on Shark Tank, Deux has continued to expand its retail presence and product offerings, proving that the company can thrive even without the backing of a shark.
What happened to Deux after Shark Tank?
Following her appearance on the show, Sabeena Ladha faced some backlash on social media regarding her pink suit and comments about her appearance. However, she remained focused on her business, and Deux has seen impressive growth since the episode aired.
Deux Net Worth:
Estimates place Deux’s sales at $5 million in 2022, a significant increase from the $1 million the company made in 2021. While an exact net worth is not publicly available, the company’s rapid growth and expanding retail presence suggest a promising future for Deux.
Deux Growth and Operations:
Since its Shark Tank appearance, Deux has expanded its retail presence to over 1,200 stores nationwide, including major retailers like Whole Foods and Target. The company has also introduced new products, such as dessert spreads and donuts, to complement its core cookie dough offerings.
| Attribute | Details |
|---|---|
| Retail Presence | 1,200+ stores nationwide |
| Retail Partners | Whole Foods, Target, Hy-Vee |
| Notable Products | Dessert spreads, glazed donuts |
| Featured In | New York Times |
| Market Niche | Vegan, nutrient-rich cookie dough |
| Customer Base | Health-conscious consumers |
Deux Marketing and Sales:
Effective marketing strategies contribute to Deux’s success. The company has leveraged social media platforms to engage with its target audience and promote its products. Additionally, Deux’s presence in major retailers has helped to increase brand visibility and drive sales.
| Attribute | Details |
|---|---|
| Flavors | Matcha, Cinnamon Roll, Brownie Batter, etc. |
| Serving Size | 12 servings per jar |
| Calories per Serving | 110 |
| Usage Options | Eat raw, freeze, bake into cookies |
| Additional Products | Dessert spreads (Hazelnut Cocoa, Cookie Butter) |
Deux Social Media Presences:
Deux maintains an active presence on social media platforms, including Instagram and TikTok. The company uses these channels to showcase its products, share recipes, and engage with its followers. Ladha herself has also used social media to address the backlash she faced following her Shark Tank appearance, demonstrating her resilience and commitment to her brand.
Deux Interesting Facts:
- Deux’s cookie dough is not only vegan and gluten-free but also contains added vitamins and nutrients, such as zinc and vitamin C.
- The company’s name, “Deux,” is French for “two,” representing the two main goals of the product: taste and health.
What’s next for Deux?
As Deux continues to grow, the company is likely to focus on expanding its product offerings and increasing its retail presence. With a strong foundation in the healthy snacking market and a dedicated founder at the helm, Deux is well-positioned for future success.
Final Words:
Deux’s journey from a Shark Tank pitch to a thriving business is a testament to the power of perseverance and innovation. Despite facing challenges and setbacks, Sabeena Ladha has remained committed to her vision of providing healthier snack options without sacrificing taste. As the company continues to grow and evolve, it will be exciting to see what the future holds for Deux and its founder.
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