Everything Legendary, the vegan burger company that took Shark Tank by storm, has been making waves in the plant-based food industry since its appearance on the show. With a successful pitch and a deal with Mark Cuban, the company has seen tremendous growth and increased its net worth significantly. In this blog post, we’ll take a closer look at Everything Legendary’s journey, its founders, the Shark Tank pitch, and the company’s current net worth.
Who is Everything Legendary?
Jumoke Jackson, Danita Claytor, and Duane Myko founded Everything Legendary, a vegan burger company, in 2019. The company’s mission is to create delicious, healthy, and sustainable plant-based burgers that appeal to both vegans and meat-eaters alike. Legendary’s burgers stand out from other plant-based burger options on the market thanks to a proprietary blend of hemp protein and spices.
Who is the founder of Everything Legendary?
Jumoke Jackson, Danita Claytor, and Duane Myko co-founded Everything Legendary. The trio came together with a shared goal of creating a healthier, better-tasting vegan burger. Jumoke and Danita drew inspiration from their mothers’ health struggles and their desire to encourage healthier eating habits within the black community. Duane, whose mother has Lupus, also recognized the need for a delicious and nutritious plant-based alternative.
| Attribute | Details |
|---|---|
| Founders | Jumoke Jackson, Danita Claytor, Duane Myko |
| Business | The plant-based meat-free burger company |
| Founded | 2019 |
| Product | Vegan-friendly burgers made from a proprietary blend of hemp protein and spices |
| Retail Price | $45 for 4-pack online; $75 for 8-pack online |
| Cost to Make | $20 for 4-pack; $40 for 8-pack |
| Wholesale Price | $10 per 4-pack to grocery stores |
| Retail Stores | Target, Walmart, Safeway, Giant, Publix, Kroger, Mom’s Organic Market |
| Expansion | Moved from household kitchen to 3 co-packers and 2 national distribution centers capable of 160,000 burgers/hour |
| Sales Performance | $1.7 million in burger sales within 4 months of appearing on Shark Tank |
| Investment | $300,000 for 22% equity from Mark Cuban |
| Series A Funding | $6 million in February 2022 from investors including 301 INC, CircleUp Growth Partners, Mark Cuban, Russell Simmons |
| Additional | Featured at Live Nation events and HBCU campus dining halls |
How Was The Shark Tank Pitch Of Everything Legendary?
Everything Legendary appeared on Shark Tank Season 12, seeking $300,000 for 10% equity in their company. During their pitch, the founders shared their story and the motivation behind creating their vegan burgers. They also provided samples for the sharks to taste, which received positive feedback. The Sharks were impressed with the taste and the founders’ passion for their product.
Everything Legendary Shark Tank Update:
After a successful pitch, Everything Legendary struck a deal with Mark Cuban for $300,000 in exchange for 22% equity. Mark Cuban saw the potential in the company and believed in the founders’ vision. He also suggested that Everything Legendary focus on food licensing rather than solely selling frozen burgers, as it could be a more profitable avenue for the company.
| Shark | Offer | Details |
|---|---|---|
| Mark Cuban | $300,000 for 22% equity | Accepted by Jumoke Jackson, Danita Claytor, and Duane Myko after negotiation |
| Kevin O’Leary | No Offer | Declined due to valuation concerns |
| Lori Greiner | No Offer | Expressed concerns over pricing and competition |
| Barbara Corcoran | No Offer | Cited challenges related to price differentiation |
| Daymond John | No Offer | Did not make an offer due to unspecified reasons |
After Shark Tank, What Happened to Everything Legendary?
Following their appearance on Shark Tank, Everything Legendary experienced rapid growth and success. In the first 24 hours after the episode aired, the company generated $250,000 in sales. Within four months, they had sold $1.7 million worth of burgers. The company expanded its production capacity, moving from a household kitchen to three co-packers and two national distribution centers capable of producing 160,000 burgers per hour.
Everything Legendary Net Worth:
The estimated net worth of Everything Legendary as of 2023 is approximately $10 million. This impressive figure is a result of the company’s continued growth, successful partnerships, and expanding distribution network. The company’s valuation has increased significantly since its Shark Tank appearance, thanks in part to Mark Cuban’s investment and guidance.
Everything Legendary Growth and Operations:
Since its inception, Everything Legendary has experienced substantial growth. The company has moved from a household kitchen to a more extensive production setup, partnering with co-packers and distribution centers to meet the growing demand for its products. In 2022, Everything Legendary secured $6 million in Series A funding, with investments from CircleUp Growth Partners, General Mills’ venture capital arm 301 INC, Mark Cuban, and music producer Russell Simmons.
| Milestone | Details |
|---|---|
| Immediate Sales Impact | $250,000 in sales within 24 hours of airing on Shark Tank |
| Four-Month Sales | $1.7 million in vegan-friendly burger sales |
| Funding | Closed $6 million Series A funding in 2022 |
| Investors | CircleUp Growth Partners, General Mills’ 301 INC, Mark Cuban, Russell Simmons |
| Market Presence | Expanded to 1,500 grocery stores including Target, Publix, Kroger, Mom’s Organic Market |
| Promotional Partnerships | Featured at Live Nation events and HBCU campus dining halls |
| Future Expansion | Continued expansion into more stores and states, e.g., Mom’s Organic Market, Publix, Kroger |
Everything Legendary in Marketing and Sales:
Initially, Everything Legendary relied on word-of-mouth marketing and organic growth. However, after their Shark Tank appearance, the company’s sales skyrocketed. Everything Legendary’s products are now available in over 1,500 grocery stores, including Target, Meijer, and Publix. The company has also partnered with Live Nation Entertainment to become the primary plant-based option at their national concert events.
Everything Legendary in Social Media Presence:
Everything Legendary has a strong social media presence, using platforms like Instagram and Facebook to engage with its customers and promote its products. The company regularly posts updates about new store locations, partnerships, and events. Social media has played a crucial role in the company’s growth and brand recognition.
Everything Legendary: Interesting Facts:
- Legendary’s burgers stand out from other plant-based burger options thanks to their unique blend of hemp protein and spices.
- The founders’ desire to encourage healthier eating habits in the black community and to develop a delicious vegan alternative for those with health concerns inspired the company.
- Everything Legendary has partnered with HBCUs to serve burgers and chicken in campus dining halls, encouraging black youth to make better food choices.
What’s next for Everything Legendary?
Everything Legendary continues to expand its distribution network, with recent announcements of partnerships with Mom’s Organic Market in the Northeast and Publix stores across seven states in the South. The company is also increasing its presence in Kroger stores, which are now available in 1,000 locations across 15 states. As the plant-based food industry continues to grow, Everything Legendary is well-positioned to capitalize on this trend and further increase its market share.
Final Words:
Everything Legendary’s success story is a testament to the founders’ vision, hard work, and the growing demand for delicious and healthy plant-based alternatives. From a humble beginning in a household kitchen to a national brand with a net worth of $10 million, Everything Legendary has come a long way in a short time. With continued growth, strategic partnerships, and an expanding distribution network, the future looks bright for this innovative vegan burger company.
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