Get A Whey is an innovative ice cream brand that has taken the Indian market by storm with its guilt-free, protein-packed frozen treats. Founded by a mother-son duo, this healthy ice cream company has not only captured the attention of health-conscious consumers but also caught the eye of prominent investors on the hit TV show Shark Tank India. With a growing market presence and impressive financial backing, let’s dive into Get A Whey’s remarkable journey and uncover the details behind the brand’s remarkable net worth.
Who is Get A Whey?
Get A Whey is a unique ice cream brand committed to giving consumers healthier indulgence. Unlike traditional ice creams, Get A Whey’s products are made with natural, high-quality ingredients and are free from added sugar, gluten, and excessive fat. With 12 grams of protein and only 7 grams of fat per 100-gram serving, Get A Whey has positioned itself as India’s first genuinely healthy ice cream brand, offering a guilt-free sweet treat that satisfies cravings without sacrificing taste.
Who Is The Founder Of Get A Whey?
Get A Whey was founded by a mother-son duo, Jash Shah and Pashmi Shah Agarwal, along with their mother, Jimmy Shah. The brand was born out of a simple kitchen experiment, where the founders asked their mothers to create a post-workout treat that would satisfy their cravings without the usual unhealthy consequences. The result was a delicious and nutritious ice cream the family knew they had to share with the world.
| Aspect | Details |
|---|---|
| Founders | Jash Shah, Pashmi Shah Agarwal, Jimmy Shah |
| Launch Date | Not specified (launched after initial kitchen experiment) |
| Products | Healthy ice creams made from whey protein, no added sugar, gluten-free |
| Flavors | 12 international flavors, four keto-friendly flavors |
| Key Features | 10g of protein per scoop, 4g of fat per scoop |
| Market Presence | Mumbai, Pune, Delhi NCR, Bangalore, Surat, Hyderabad, Chennai |
| Sales Channels | Supermarkets, company website, online platforms |
| Monthly Revenue Range | Rs 80 lakhs to Rs 1 crore |
How Was The Shark Tank Pitch Get A Whey?
Get A Whey’s appearance on the first season of Shark Tank India proved pivotal in the brand’s history. Impressing the panel of investors with their healthy ice cream formulations and impressive sales figures, the founders secured a ₹1 crore investment in exchange for a 15% equity stake. The Shark Tank exposure provided the much-needed capital to fuel the brand’s growth and served as a powerful marketing platform, drastically increasing Get A Whey’s visibility and sales.
| Entrepreneurs | Jash Shah, Pashmi Shah Agarwal, Jimmy Shah |
|---|---|
| Business | Healthy ice cream brand (Get-A-Whey) |
| Ask | Rs 1 crore for 15% equity |
| Investment | Rs 1 crore for 15% equity |
| Investors | Ashneer Grover, Aman Gupta, Vineeta Singh |
| Deal Status | Closed |
Get A Whey Shark Tank Update:
Following the successful Shark Tank India pitch, Get A Whey has continued to experience remarkable growth. The brand’s monthly sales have skyrocketed from around ₹20 lakhs before the show to a staggering ₹80 lakhs to ₹ one crore (8 million to 10 million Indian rupees) per month after the investment and exposure. This impressive performance has solidified Get A Whey’s position as a rising star in the healthy dessert market.
What Happened To Get A Whey After Shark Tank?
The Shark Tank India investment has been a game-changer for Get A Whey. With the influx of capital and the guidance of experienced investors like Ashneer Grover, Aman Gupta, and Vineeta Singh, the brand has rapidly expanded its product offerings, distribution channels, and marketing efforts. Get A Whey has reached consumers across Mumbai, Pune, Delhi NCR, Bangalore, Surat, Hyderabad, and Chennai. Its healthy ice creams are available in supermarkets, on its website, and through various online platforms.
Get A Whey Net Worth:
Get A Whey’s impressive growth trajectory has translated into a substantial net worth for the company. Since its inception in 2022, the brand has raised a total of ₹2.13 million (around $2.6 million) in funding over three rounds, including an angel round, a seed round, and another angel round. The latest angel round, which involved investors like Malaika Arora, valued the company at a staggering ₹8.18 crore (around $1 million), showcasing the immense potential and trust investors have in Get A Whey’s future.
| Company Name | PEANUT BUTTER AND JELLY PRIVATE LIMITED |
|---|---|
| Incorporation Date | February 23, 2022 |
| Revenue (March 31, 2023) | ₹7,30,10,641 |
| Net Profit (March 31, 2023) | ₹2,76,49,261 |
| Employees | 883 |
| Funding History | A total of $2.13 million was raised over three rounds |
Get A Whey Growth and Operations:
Get A Whey’s success can be attributed to its laser-focused approach to providing consumers with a differentiated product. The brand’s commitment to using only high-quality, natural ingredients and its emphasis on delivering a guilt-free indulgence have resonated strongly with health-conscious consumers. With a growing product portfolio of 12 international flavors and four keto-friendly options, Get A Whey is well-positioned to capture a larger share of India’s burgeoning healthy dessert market.
Get A Whey Marketing and Sales:
Get A Whey’s marketing strategy has been equally impressive, leveraging the power of Shark Tank India’s platform to amplify its brand visibility and drive sales. The company’s focus on e-commerce and strategic partnerships with offline retailers have enabled it to reach a wide range of consumers nationwide. Furthermore, the brand’s active social media presence and engaging content have helped build a loyal following, further fueling its growth.
Get A Whey Social Media Presence:
Get A Whey has a solid social media presence, particularly on platforms like Instagram, where it has amassed a following of over 50,000 dedicated fans. The brand’s Instagram feed showcases its delectable ice cream offerings, highlighting their nutritional benefits and mouthwatering appeal. Get A Whey’s social media strategy has been instrumental in connecting with its target audience and driving brand awareness.
Get A Whey Interesting Facts:
- Get A Whey is India’s first healthy ice cream brand. Its high-protein, low-fat formulations offer guilt-free indulgence.
- The founders, Jash Shah and Pashmi Shah Agarwal started the business as a simple kitchen experiment with their mother, Jimmy Shah.
- The brand’s appearance on Shark Tank India and investments from renowned investors like Ashneer Grover and Aman Gupta have been pivotal to its growth.
- After the Shark Tank investment and exposure, Get A Whey’s monthly sales have skyrocketed from ₹20 lakhs to a staggering ₹80 lakhs to ₹1 crore (8 million to 10 million Indian rupees).
What’s Next For Get A Whey?
With its impressive growth trajectory, strong investor backing, and innovative product offerings, Get A Whey’s future looks bright. The brand is poised to continue expanding its distribution network, diversifying its product lineup, and solidifying its position as the go-to healthy ice cream choice for health-conscious consumers in India. As the brand continues to disrupt the traditional ice cream market, it’s only a matter of time before Get A Whey becomes a household name in the country’s thriving healthy dessert landscape.
Final Words:
Get A Whey’s remarkable journey from a simple kitchen experiment to a thriving, investor-backed, healthy ice cream brand is a testament to the power of innovation, perseverance, and a relentless focus on delivering value to consumers.
With its impressive net worth, robust growth, and unwavering commitment to providing guilt-free indulgence, Get A Whey is poised to revolutionize how Indians think about ice cream. As the brand continues to captivate health-conscious consumers’ hearts and taste buds, the future looks incredibly sweet for this disruptive player in the frozen dessert industry.
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