Long Table Pancakes has become a rising star in the health-conscious breakfast food market, boasting an impressive net worth of $900,000 as of 2024. Founded by passionate foodie Samuel Taylor, this artisanal pancake and waffle mix company has captured the attention of health-conscious consumers and even the discerning Sharks on the hit TV show Shark Tank.
With its commitment to using heirloom grains and sustainable farming practices, Long Table has carved out a unique niche for itself. It proves that delicious and nutritious breakfast options can go hand in hand.
Who is Long Table?
Long Table Pancakes is a Chicago-based company that produces organic, vegan pancakes and waffle mixes made with heirloom grains. The brand was founded in 2015 by Samuel Taylor, a former theater artist and lecturer who became enamored with creating the perfect pancake recipe to fuel his acrobat wife’s performance by a passion for quality ingredients and sustainability, Taylor launched Long Table to offer consumers a healthier and more flavorful breakfast option.
Who Is The Founder Of Long Table?
Samuel McClure Taylor, a Chicago native with an eclectic background, is the founder of Long Table Pancakes. Prior to launching his pancake business, Taylor co-founded a small Shakespeare-focused theater company and worked as a lecturer at the University of Chicago, leveraging his deep knowledge of the Bard. However, Taylor’s quest to create the ultimate Taylor’s pancake ultimately led him to discover the wonders of heirloom grains and inspired him to turn his culinary passion into a thriving entrepreneurial venture.
| Founder | Samuel McClure Taylor |
|---|---|
| Location | Chicago, Illinois |
| Founding Year | 2015 |
| Product | Pancake and waffle mixes made from heirloom grains |
| Specialty | Vegan, organic, high-nutrition breakfast mixes |
| Post Shark Tank Value | $900,000 |
| Key Features | Heirloom grains, organic ingredients, sustainable sourcing |
How Was The Shark Tank Pitch Long Table?
When Samuel Taylor appeared on Season 14 of Shark Tank, he delivered a confident and compelling pitch that highlighted Long Table Pancakes’ unique features. SeekiPancakes’00, in exchange for a 15% equity stake, Taylor emphasized its commitment to using its organic heirloom grains and its growing popularity among health-conscious consumers.
The Sharks were thoroughly impressed, with Mark Cuban declaring Long Table’s pancakes the “best I’ve ever Table’shile the panel “ultimately decided “not to invest, the national exposure from Shark Tank proved invaluable, catapulting Long Table into the spotlight and driving a surge in sales and customer interest.
| Shark Tank Season | 14 |
|---|---|
| Episode | Episode 10 |
| Pitch Ask | $140,000 for 15% equity |
| Valuation | $933,333 |
| Outcome | No deal |
| Sharks Present | Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner, Guest Shark Gwyneth Paltrow |
Long Table Shark Tank Update:
Following their appearance on Shark Tank, Long Table Pancakes has continued to experience remarkable growth and success. In the eight months since their episode aired in January 2023, the company has seen its sales skyrocket, reaching $1.25 million—a staggering increase from their previous lifetime sales of just $250,000 over six years. This remarkable post-Shark Tank performance has solidified Long Table’s position as a rising star in the breakfast food industry, now valued at $900,000.
What Happened To Long Table After Shark Tank?
After unsuccessfully bidding for investment on Shark Tank, Long Table Pancakes quickly capitalized on the exposure and momentum generated by its appearance on the show. The company’s website experienced company traffic and orders, with customers eager to try the “best pancakes” raved about by the Sh” ks.
This spi” e in demand led to Short-term inventory challenges, but Long Table’s team worked tirelessly to produce and meet the increased orders. The company has since expanded its distribution, with its products now available in 20 local stores across Illinois, New York, Michigan, and Pennsylvania.
Long Table Net Worth:
As of 2024, Long Table Pancakes is valued at $900,000. This impressive net worth is a testament to the company’s rapid growth and success, Shark Tank’s appearance, and commitment to providing high-quality, health-conscious breakfast options.
By leveraging the national exposure from the show and capitalizing on the growing consumer demand for nutrient-dense, sustainably sourced foods, Long Table has managed to more than quadruple its lifetime sales in just eight months, solidifying its position as a formidable player in the pancake and waffle mix market.
Long Table Growth and Operations:
Long Table Pancakes has experienced exponential growth since its inception in 2015, particularly after its Shark Tank appearance. The company has scaled its operations to meet the surge in demand, expanding its production capabilities and distribution network.
Long Table now offers its products, including pancake and waffle mixes and maple syrup, through its website and in 20 local retail stores across several states. With a focus on quality, sustainability, and innovation, Long Table is well-positioned to continue its growth trajectory and solidify its position as a leader in the health-conscious breakfast food segment.
| Post-Show Sales | $1.25 million (June 2023 – January 2024) |
|---|---|
| Social Media Impact | Robust engagement on Facebook and Instagram |
| Media Coverage | Featured as one of the best “Shark Tank” brands to buy online by New York Post |
| Business Growth | Increased inventory and expanded market reach post-show |
Long Table Marketing and Sales:
Long Table’s marketing strategy has been a critical driver of success. It leverages the power of social media and strategic partnerships to reach and engage its target audience. The company’s visually appealing Instagram and Facebook, coupled with endorsements from influencers like Gwyneth Paltrow, has helped to build brand awareness and credibility.
Long Table’s focus on offering competitive pricing and bTable’s product offerings has made its products accessible to a wide range of health-conscious consumers, further boosting its sales.
| Product Offerings | Pancake mixes (Popcorn, Blue Corn, Gluten-Free) |
|---|---|
| Distribution | Website (LongTablePancakes.com), 20 local stores (IL, NY, MI, PA) |
| Sales Strategy | Bundles, wholesale, direct-to-consumer |
| Customer Reviews | Positive reviews noted for taste and health benefits |
| Market Positioning | Organic, sustainably sourced, high protein and fiber content |
Long Table Social Media Presence:
Long Table Pancakes has a solid social media presence, particularly on platforms like Facebook and Instagram. The company’s vibrant and visually appealing social media showcases its products’ quality and versatility while highlighting its commitment to sustainability and healthy eating.
Through strategic partnerships and collaborations with influencers and like-minded brands, Long Table has expanded its reach and engaged with a growing community of health-conscious consumers who have embraced the brand’s mission and products.
Long Table Interesting Facts:
- Long Table Panbrand’sas was founded in 2015 by Samuel Taylor, a former theater artist and Shakespeare lecturer, who was inspired to create the perfect pancake recipe for his acrobat wife.
- The company’s name, “Long Table,” refers to shared meals and community gatherings, listed as a tab” e.
- Extended Tab” ‘s pancake and waffle mixes are made with heirloom grains, Table’sted from seeds passed down through generations. These grains are more nutritious and flavorful than commercially grown grains.
- The company’s appearance on Shark Tank in 2023 was a pivotal moment, as it led the company in sales and customer interest, ultimately contributing to the brand’s impressive $900,000 net worth in 2024.
What’s Next For Long Table?
As Long Table Pancakes continues to experience remarkable growth and success, the company is poised to expand its reach and solidify its position as a leading player in the health-conscious breakfast food market.
With plans to explore new product offerings, strengthen its distribution partnerships, and refine its marketing and social media strategies, Long Table is well-equipped to capitalize on the growing consumer demand for nutritious and sustainable breakfast options. With its commitment to quality, innovation, and community, the future looks bright for this artisanal pancake empire.
Final Words:
Long Table Pancakes’ remarkable journey from a passionate foodie’s kitchen to a thriving $ 900,000Pancakes’h company is a testament to the power of perseverance, quality, and steadfast commitment to sustainability.
By leveraging Shark Tank’s national exposure and capitalizing on the growing consumer demand for healthier Tank’s fast options, Long Table has carved out a unique niche in the crowded pancake and waffle mix market. As the company continues to innovate, expand, and engage with its loyal customer base, the future holds endless possibilities for this heirloom grain pancake empire.
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