Mrs Goldfarb’s Unreal Deli has experienced tremendous growth and success since its appearance on Shark Tank in 2019. The plant-based deli meat company, founded by Jenny Goldfarb, has seen its valuation skyrocket from $1 million to an estimated $50 million in just a few years. This article will dive into the company’s journey, its founder, the Shark Tank pitch, and the factors contributing to its impressive net worth.
Who is Mrs Goldfarb’s Unreal Deli?
Mrs Goldfarb’s Unreal Deli is a plant-based food company that specializes in creating delicious and healthy alternatives to traditional deli meats. Founded in 2018, the company offers a range of products, including vegan corned beef, turkey, and steak slices, made from ingredients such as beets, chickpeas, and vegetables. Mrs Goldfarb’s Unreal Deli aims to provide a tasty and sustainable option for those seeking to reduce their meat consumption.
Who Is The Founder Of Mrs Goldfarb’s Unreal Deli?
Jenny Goldfarb, a New York native who moved to Los Angeles, is the founder of Mrs Goldfarb’s Unreal Deli. Inspired by her great-grandfather, who immigrated from Romania and started his deli in New York City, Jenny developed a passion for deli culture. After adopting a vegan lifestyle, she began experimenting with plant-based recipes to recreate the deli meats she loved, eventually leading to the creation of Unreal Deli.
| Year Founded | 2018 |
|---|---|
| Founder | Jenny Goldfarb |
| Initial Product | Vegan deli meats (corned beef substitute) |
| Early Sales Strategy | Local delis and sandwich shops in Los Angeles |
| Traction Before Shark Tank | Featured in small articles, gaining local recognition |
| Notable Achievements | Launched e-commerce site before Shark Tank appearance |
How Was The Shark Tank Pitch Of Mrs Goldfarb’s Unreal Deli?
In 2019, Jenny Goldfarb appeared on Season 11 of Shark Tank, seeking $100,000 for a 10% stake in her company. She impressed the Sharks with her delicious vegan deli meats and compelling backstory. Though Kevin O’Leary offered her the requested $100,000 for a 20% stake, it was Mark Cuban who ultimately made a deal with Jenny, investing $250,000 for a 20% share in the company.
Mrs Goldfarb’s Unreal Deli Shark Tank Update:
Since appearing on Shark Tank, Mrs Goldfarb’s Unreal Deli has experienced rapid growth and expansion. The company has launched new products, such as Unreal Turkey and Unreal Steak Slices, and has secured partnerships with major retailers and restaurant chains. Despite the challenges posed by the COVID-19 pandemic, the company has adapted and thrived, pivoting to focus on retail sales and ghost kitchens.
| Shark Tank Season | 11 |
|---|---|
| Investment Sought | $100,000 for 10% of the company |
| Product Pitched | Vegan deli meats made from clean plant-based ingredients |
| Notable Offer | Mark Cuban offered $250,000 for 20% of the company, which was accepted |
What Happened To Mrs Goldfarb’s Unreal Deli After Shark Tank?
Following the Shark Tank appearance, Mrs Goldfarb’s Unreal Deli has achieved several milestones:
- Expanded distribution to major retailers like Whole Foods, Wegmans, and Publix
- Launched new products, including Unreal Turkey and Unreal Steak Slices
- Established a ghost kitchen to deliver sandwiches in New York City and Los Angeles
- Partnered with Only Plant-Based to create the first vegan sub-chain in the U.S.
- Secured a presence in Costco stores across California and Hawaii
Mrs Goldfarb’s Unreal Deli Net Worth:
As of 2024, Mrs Goldfarb’s Unreal Deli is estimated to be worth $50 million, a significant increase from its $1 million valuation in 2019. This growth can be attributed to several factors, including successful product launches, strategic partnerships, and the continued support of investor Mark Cuban.
Mrs Goldfarb’s Unreal Deli Growth and Operations:
The company has experienced substantial growth since its inception, with annual revenue increasing from $10,000 in its first few months to $4 million in 2021 and a staggering $40 million in 2022. Mrs Goldfarb’s Unreal Deli has expanded its operations to meet the growing demand for its products, partnering with co-packers and distributors to streamline production and distribution processes.
Mrs Goldfarb’s Unreal Deli Marketing and Sales:
Mrs Goldfarb’s Unreal Deli has employed a multi-faceted marketing strategy, leveraging the exposure gained from Shark Tank, social media marketing, and strategic partnerships with retailers and restaurants. The company has also benefited from the growing interest in plant-based and vegan products, as consumers increasingly seek out healthier and more sustainable food options.
| Revenue Growth | $4 million in 2021 to $40 million+ in 2022 |
|---|---|
| Distribution Expansion | Retail chains (Whole Foods, Publix, etc.), ghost kitchens, mini-sandwiches in colleges, and airports |
| New Product Launches | Unreal Turkey, Unreal Steak Slices, and upcoming plant-based bacon |
| Partnerships | Series A funding round with investment from Mark Cuban and the Getty family |
Mrs Goldfarb’s Unreal Deli Social Media Presence:
The company maintains an active presence on social media platforms, including Instagram, Facebook, and Twitter. Through engaging content, product promotions, and user-generated content, Mrs Goldfarb’s Unreal Deli has cultivated a loyal and enthusiastic following, further driving brand awareness and sales.
Mrs Goldfarb’s Unreal Deli Interesting Facts:
- Jenny Goldfarb’s great-grandfather immigrated from Romania and started his deli in New York City, inspiring her love for deli culture.
- The company’s products are made from clean, plant-based ingredients like beets, chickpeas, and vegetables.
- Mark Cuban, who invested in the company on Shark Tank, has continued to support its growth, re-investing $500,000 in a Series A fundraiser in 2022.
What’s next for Mrs Goldfarb’s Unreal Deli?
As Mrs Goldfarb’s Unreal Deli continues to grow, the company plans to expand its product line, introduce new flavors and varieties, and further its reach in both retail and food service channels. With the plant-based food market projected to continue its rapid growth, the company is well-positioned to capitalize on this trend and solidify its position as a leader in the vegan deli meat space.
Final Words:
Mrs Goldfarb’s Unreal Deli’s remarkable success story is a testament to the power of innovation, perseverance, and the growing demand for plant-based alternatives. From a small startup to a company valued at $50 million, Jenny Goldfarb’s vision and dedication have transformed the vegan deli meat landscape. As the company continues to expand and innovate, it is poised to make an even greater impact on the food industry and the lives of countless consumers seeking delicious and sustainable food options.
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