Oat Haus, the innovative nut-free granola butter brand, has seen a meteoric rise since its appearance on Shark Tank in 2021. Despite leaving the tank without a deal, this health-conscious company has continued to grow its sales, expand its retail footprint, and capture consumers’ hearts (and taste buds) nationwide. With an estimated net worth between $800,000 and $1.1 million, Oat Haus is proving that tasty, allergen-free alternatives can be a recipe for success.
Who is Oat Haus?
Oat Haus is the world’s first oat-based spread, offering a healthy, nut-free alternative to traditional nut butter. Founded in 2018 by Ali Bonar, Eric Katz, and Ari Schraer, the company’s flagship product is its signature Granola Butter – a spreadable, indulgent oat-based spread that tastes like liquid oatmeal cookies.
Who Is The Founder Of Oat Haus?
The three co-founders of Oat Haus – Ali Bonar, Eric Katz, and Ari Schraer – brought complementary skills and experiences. Ali, the CEO and co-founder, struggled with disordered eating and was the driving force behind developing a nut-free butter that could provide the same nutty, creamy texture she craved. Eric, the COO, had a background in business consulting, while Ari, the CCO, contributed his culinary expertise to perfecting the Granola Butter recipes.
How Was The Shark Tank Pitch Oat Haus?
Ari, Eric, and Ali brought their passion for Oat Haus to the Shark Tank in Season 13, seeking a $375,000 investment for a 5% equity stake. The sharks were intrigued by the brand’s innovative product and impressive sales figures – $2.7 million in lifetime sales, including $1.2 million in the previous year alone, with only 5% of profits spent on marketing. However, the sharks ultimately felt the product wasn’t differentiated enough, the margins were too slim, and the trio left without a deal.
| Shark | Offer | Equity |
|---|---|---|
| Mark Cuban | No Offer | N/A |
| Barbara Corcoran | No Offer | N/A |
| Lori Greiner | No Offer | N/A |
| Kevin O’Leary | No Offer | N/A |
| Daniel Lubetzky | No Offer | N/A |
Oat Haus Shark Tank Update:
While Oat Haus didn’t secure a Shark Tank investment, the show’s exposure proved to be a boon for the brand. Within just three days of the episode airing, the company saw a 300% spike in sales. In the years since, Oat Haus has continued its upward trajectory, reaching an estimated $3 million in annual sales as of 2022.
What Happened To Oat Haus After Shark Tank?
After the Shark Tank episode aired, Oat Haus expanded its retail footprint, landing placements in Whole Foods, Thrive Market, Target, and other major grocery chains. The company also introduced new seasonal flavors to its Granola Butter line, including Strawberry Shortcake and Pumpkin Spice.
In an exciting development, Oat Haus recently relocated from Philadelphia to a 45,000-square-foot facility in Cleveland, tripling its production and fulfillment capabilities. This move and the brand’s strong sales performance position Oat Haus for continued growth and expansion.
| Update Details | Information |
|---|---|
| Shark Tank Pitch | Eric Katz, Ali Bonar, and Ari Schraer asked for $375,000 for 5% equity but received no deal. |
| Sales | Over $3 million in annual sales since Shark Tank, $2.7 million in lifetime sales pre-Shark Tank. |
| Production Facility | She was moved from Philadelphia to a 45,000 sq. ft. facility in Cleveland, tripling production space. |
| Retail Presence | Available at Whole Foods, Thrive Market, Harmons, Amazon, Wegmans, Target, and more. |
| Product Expansion | Added new flavors, including Strawberry Shortcake and Pumpkin Spice. |
| Nutritional Information | Nut-free, gluten-free, organic, vegan; various flavors available. |
| Founder Details | Co-founders: Ali Bonar, Eric Katz, Ari Schraer. |
| Business Challenges and Growth | Initial funding through bootstrapping and $600k investment; sales growth each year. |
| Market Presence | Sold in 1000+ stores across the US and internationally. |
Oat Haus Net Worth:
Based on the company’s reported sales figures and expansion plans, industry experts estimate Oat Haus’s net worth to be between $800,000 and $1.1 million. While the brand didn’t secure a Shark Tank deal, its resilience and ability to execute growth opportunities without outside investment have steadily increased its value.
Oat Haus Growth and Operations:
Oat Haus has seen impressive growth since its founding in 2018, with sales skyrocketing from $156,000 in the first year to an estimated $3 million in 2022. This rapid growth has necessitated the move to the larger Cleveland facility, enabling the company to triple its production capacity and better meet the increasing demand for its products.
The brand’s commitment to quality ingredients and allergen-friendly formulations has also been a critical driver of its success. Oat Haus’s Granola Butter is certified organic, gluten-free, nut-free, soy-free, and vegan – appealing to many health-conscious consumers.
Oat Haus Marketing and Sales:
Oat Haus has demonstrated savvy marketing and sales strategies, focusing on building a solid online presence and strategic retail partnerships. The brand’s website and social media channels showcase its Granola Butter’s versatility and delicious flavor, while its Amazon storefront and distribution deals with retailers like Whole Foods, Target, and Wegmans have expanded its physical retail footprint.
Notably, Oat Haus has achieved this growth while spending only 5% of its gross revenue on marketing – a testament to the strength of its products and the power of word-of-mouth marketing.
Oat Haus Social Media Presence:
Oat Haus has built an engaged following on social media, particularly on Instagram, where the brand showcases its product line, shares recipes, and interacts with fans. With over 20,000 followers, Oat Haus’s social media presence helps to reinforce its brand identity as a健康, allergen-friendly option for those seeking a versatile, indulgent spread.
Oat Haus Interesting Facts:
- Oat Haus was founded by three friends—Ali Bonar, Eric Katz, and Ari Schraer—who met at the University of California, Berkeley.
- Ali Bonar’s struggles with disordered eating inspired her to create a nut-free, allergen-friendly alternative to traditional nut butter.
- Oat Haus has participated in several industry events and accelerator programs, including the 2022 CoLab class.
- In addition to its Granola Butter, Oat Haus offers a range of seasonal and specialty flavors, such as Strawberry Shortcake and Pumpkin Spice.
What’s Next For Oat Haus?
Oat Haus is poised for continued growth and innovation with its recent facility expansion. The company plans to leverage its increased production capacity to introduce new products, expand its retail footprint, and explore international expansion opportunities.
Additionally, Oat Haus has indicated an interest in pursuing strategic partnerships or investments that could further accelerate its growth. However, the founders remain committed to maintaining control of the business and its unique brand identity.
Final Words:
Oat Haus’s journey from Shark Tank rejection to a thriving $3 million brand is a testament to the power of persistence, innovation, and a relentless focus on meeting the needs of health-conscious consumers. As the company continues to evolve and expand, its estimated net worth of $800,000 to $1.1 million is just the beginning – the future looks bright for this nut-free spread winning over taste buds nationwide.
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