Pretty Rugged Net Worth 2024 – Interesting Facts, Social Media, & What’s Next
Tracy Slocum’s company, Pretty Rugged, has quickly become one of the most popular outdoor lifestyle brands after appearing on Shark Tank in 2022. Founded in 2017, Pretty Rugged produces stylish and functional blankets, coats, and other accessories to keep people warm and dry while enjoying outdoor activities like boating, camping, and more. As of 2024, Pretty Rugged is estimated to be worth $2 million, thanks to its rapid growth and success since the Shark Tank appearance.
Who is Pretty Rugged?
Pretty Rugged is an outdoor lifestyle brand founded by Tracy Slocum in 2017. Slocum comes from a long line of sailors, with her great-great-grandfather being the famous Captain Joshua Slocum, the first person to sail around the world solo. Slocum grew up boating on Lake George in New York but was always frustrated by getting cold and wet. This inspired her to create a line of high-quality, fashionable, and practical blankets and apparel to keep outdoor enthusiasts warm and dry.
Who Is The Founder Of Pretty Rugged?
Tracy Slocum, a serial entrepreneur from Latham, New York, is the founder of Pretty Rugged. In addition to launching Pretty Rugged, Slocum founded a clothing line called J. Slocum and owns an award-winning specialty food store in Albany. Slocum studied psychology at Le Moyne College and has always had a passion for the outdoors, especially boating.
| Shark | Result |
|---|---|
| Robert Herjavec | Offered $200,000 for 25% equity |
| Lori Greiner | Offered $200,000 for 25% equity |
| Kevin O’Leary | Dropped out |
| Mark Cuban | Dropped out |
| Guest Shark (Emma Grede) | Replaced Barbara Corcoran in the episode |
How Was The Shark Tank Pitch Pretty Rugged?
Tracy Slocum first applied to appear on Shark Tank in Season 13 but wasn’t selected. However, a Shark Tank producer convinced her to apply again for Season 14, and this time she was accepted. Slocum pitched Pretty Rugged to the sharks in Episode 5 of Season 14, appearing alongside guest Emma Grede. Slocum requested a $200,000 investment for 10% equity in the company.
Pretty Rugged Shark Tank Update:
Slocum’s Shark Tank pitch was successful, as she secured a $200,000 investment from sharks Robert Herjavec and Lori Greiner. However, the sharks negotiated for a higher equity stake of 25%. Slocum accepted their offer, recognizing the significant value that Herjavec and Greiner could bring to the company with their expertise and connections.
What Happened To Pretty Rugged After Shark Tank?
The Shark Tank appearance provided an immediate boost to Pretty Rugged’s business. Within a week of the episode airing, the company saw hundreds of thousands of dollars in new sales. Slocum had to lease more warehouse space to meet the increased demand, expanding to 10,000 square feet across two locations. Pretty Rugged’s products are currently sold exclusively on the company’s website and Amazon, but the Shark Tank deal may lead to expanded distribution in the future.
Pretty Rugged Net Worth:
As of 2024, Pretty Rugged is estimated to be worth $2 million. This valuation is based on the company’s rapid growth since its Shark Tank appearance and healthy profit margins. Many of Pretty Rugged’s products cost under $50 to produce but retail for over $200, leading to an average margin of around 80%.
Pretty Rugged Growth and Operations:
Since its launch in 2017, Pretty Rugged has experienced impressive growth. The company has sold over 30,000 units to date, and its product line has expanded from the original faux fur blankets to include luxury coats, vests, and bags. To keep up with demand, Slocum has had to significantly expand her production and warehouse space. With the investment and guidance from Sharks Herjavec and Greiner, Pretty Rugged is poised for even more significant expansion in the coming years.
| Key Points | Details |
|---|---|
| Founder: | Tracy Slocum, hails from Latham, New York, with a family background in sailing (descendant of Captain Joshua Slocum). |
| Business Launch: | Founded in 2017, launched luxury faux fur blankets and expanded to coats, vests, and bags. |
| Recognition: | Recognized by NY NOW and Oprah Winfrey; appeared on Shark Tank Season 14, episode 5. |
| Sales Figures: | Sold over 30,000 units within five years; generated over $1.1 million in the previous calendar year. |
| Distribution: | Initially available on Amazon and PrettyRuggedShop.com, it expanded to over 1,000 stores post-Shark Tank. |
| Product Range: | Includes faux fur blankets, luxury coats, vests, and bags; blankets retail around $290. |
| Growth and Valuation: | Valued at $2 million as of 2024; experienced significant sales growth post-Shark Tank. |
Pretty Rugged Marketing and Sales:
A significant driver of Pretty Rugged’s success has been its savvy marketing and sales strategy. The company has leveraged its unique backstory and Slocum’s connection to the outdoor lifestyle to build a strong brand identity. Pretty Rugged has also garnered significant media attention, including features from outlets like Oprah Winfrey and NY NOW. The company primarily sells direct-to-consumer through its website and Amazon, allowing it to maintain high-profit margins.
| Financial Overview | Details |
|---|---|
| Revenue: | Generated over $3 million since 2017; netted $32,000 recently due to high costs of trade shows. |
| Profit Margin: | The average margin is around 80% despite high production costs; products sell for over $200 with costs under $50. |
| Investment Details: | Received $200,000 investment from Robert Herjavec and Lori Greiner on Shark Tank in exchange for 25% equity. |
| Post-Shark Tank Growth: | Experienced increased sales and expanded production facilities; moved into larger space totaling 10,000 square feet across two locations. |
Pretty Rugged Social Media Presence:
Pretty Rugged has a solid social media presence, particularly on Instagram, with over 50,000 followers. The brand’s Instagram feed showcases its products in beautiful outdoor settings, highlighting the functionality and style of the blankets, coats, and other accessories. Pretty Rugged also uses social media to connect with its customers, sharing behind-the-scenes content and running targeted advertising campaigns.
Pretty Rugged Interesting Facts:
- Pretty Rugged’s founder, Tracy Slocum, is the great-great-granddaughter of Captain Joshua Slocum, the first person to sail around the world solo.
- The company’s faux fur blankets are water- and wind-resistant and machine-washable.
- Pretty Rugged has been featured by major media outlets like Oprah Winfrey and NY NOW, helping to build the brand’s credibility and awareness.
- Since its Shark Tank appearance, Pretty Rugged has expanded to over 1,000 retail stores and its online sales channels.
What’s Next For Pretty Rugged?
With the investment and guidance from Sharks Robert Herjavec and Lori Greiner, Pretty Rugged’s future looks bright. The company is poised for continued growth, potentially expanding its retail footprint and product line. Slocum and the Sharks plan to turn Pretty Rugged into a leading outdoor lifestyle brand, capitalizing on the increased demand for high-quality, practical, and fashionable outdoor gear.
Final Words:
Pretty Rugged’s success story is a testament to the power of creating a unique, well-designed product that solves a genuine consumer need. Tracy Slocum’s passion for the outdoors, entrepreneurial drive, and savvy business acumen have allowed her to build a rapidly growing company valued at $2 million. With the continued support of Shark Tank investors Herjavec and Greiner, the future looks promising for Pretty Rugged as it solidifies its position as a go-to brand for outdoor enthusiasts.
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