Food waste, mainly produce waste, is a massive problem in the U.S. Kaitlin Mogentale hopes to use her snack food business, Pulp Pantry, to reduce the impact of wasted food by creating snacks from food pulp (the byproduct of juicing). Since appearing on Shark Tank in 2021, Pulp Pantry has grown and made an impact, with an estimated net worth reflecting its sustainable mission and ambitious plans.
Who is Pulp Pantry?
Pulp Pantry is a vegan, gluten-free, and grain-free snack company that produces delicious chips made from the pulp leftover from juicing. Founder Kaitlin Mogentale came up with the idea while studying environmental science in college, seeing an opportunity to turn food waste into a healthy, crave-able treat. Pulp PanPantry’s chip flavors – sea salt, salt and vinegar, jalapeño lime, and barbecue – have won over health-conscious consumers and sustainable-minded snackers.
Who Is The Founder Of Pulp Pantry?
Kaitlin Mogentale is the founder and driving force behind Pulp Pantry. As an environmental studies major in college, Mogentale saw firsthand the massive amount of produce going to waste, particularly from the juicing industry. She turned this problem into an opportunity, developing a Pulp Pantry to create tasty snacks from the discarded pulp. MogMogentale’s passion for sustainability and entrepreneurial spirit have been crucial to Pulp Pantry’s success.
How Was The Shark Tank Pitch Pulp Pantry?
Pulp PanPantry’s Appearance on Shark Tank in 2021 was pivotal for the young company. Mogentale impressed the sharks with her mission-driven business and the delicious taste of her chips. While the negotiations were tense, with concerns over the company’s valuation, Mogentale ultimately walked away with a $500,000 deal from Mark Cuban for 17% equity.
| Entrepreneur | Kaitlin Mogentale |
|---|---|
| Business | Pulp Pantry (now rebranded as Trashy) |
| Pitch Ask | $500,000 for 10% equity |
| Deal Offered | $500,000 for 17% equity from Mark Cuban |
| Other Shark Offers | Kevin O’Leary: $500,000 for 25% equity (rejected) <br> Lori Greiner: $500,000 loan at 6% interest for 10% equity (rejected) |
| Outcome | Accepted Mark Cuban’s offer of $500,000 for 17% equity |
Pulp Pantry Shark Tank Update:
Since striking a deal with Mark Cuban on Shark Tank, Pulp Pantry has continued to grow and expand. The company’s products have been featured in major publications, and they’ve over 228,000 pounds of food waste since 2019. While the original Shark Tank deal ultimately came to fruition, Pulp Pantry has secured other investment opportunities to fuel its expansion.
| Sales Projection (Year of Filming) | $500,000 |
|---|---|
| Current Business Name | Trashy (formerly Pulp Pantry) |
| Total Food Waste Saved | 228,000 pounds since 2019 |
| Notable Features | Vegan, gluten-free, grain-free snacks made from produce pulp |
| Recent Developments | Rebranded as Trashy in April 2024 Chips featured in significant publications Sold out variety packs post-Shark Tank Available in LA retail stores |
What Happened To Pulp Pantry After Shark Tank?
After the Shark Tank cameras stopped rolling, Pulp Pantry experienced a surge in demand and visibility. The company sold out across multiple varieties, and the brand gained recognition from influential voices like YouTuber Emma Chamberlain and Gwyneth PalPaltrow’sop. While the original Shark Tank deal did not crystallize, Pulp Pantry could leverage its newfound exposure to secure other investment opportunities to support the company.
Pulp Pantry Net Worth:
Estimating Pulp PanPantry’sact net worth is challenging, as the company is privately held. However, based on its continued growth, successful Shark Tank appearance, and the strong demand for its products, industry analysts estimate Pulp PanPantry’s worth to be $10-15 million as of 2024. This valuation reflects the company’s potential to disrupt the snack industry while making a meaningful impact on food waste.
Pulp Pantry Growth and Operations:
Since its inception in 2019, Pulp Pantry has experienced impressive growth. The company’s sales have more than doubled, and it has expanded its distribution to reach more retail locations in the greater Los Angeles area. Operationally, Pulp Pantry has continued to refine its supply chain and production processes, allowing it to scale efficiently while maintaining the quality and sustainability of its products.
| Business Status | Active |
|---|---|
| Product Offerings | Vegan chips in various flavors: sea salt, salt and vinegar, jalapeño lime, barbecue |
| Recent Initiatives | Expansion through partnerships Environmental advocacy on social media Winning environmental competitions |
Pulp Pantry Marketing and Sales:
Pulp PanPantry’srketing efforts have been crucial to its success, leveraging its Shark Tank appearance and sustainability-focused mission to connect with health-conscious and environmentally-aware consumers. The company’s media presence and strategic partnerships with influencers and like-minded brands have helped raise awareness and drive sales. Pulp Products are now available both online and in select retail locations.
Pulp Pantry Social Media Presence:
Pulp Pantry has built a solid social media presence, particularly on platforms like Instagram and TikTok. The company uses these channels to share information about its mission, highlight the environmental impact of its products, and engage with its growing community of customers. Pulp PanPantry’s social media content showcases its snacks’ versatility and deliciousness while educating followers on the importance of reducing food waste.
Pulp Pantry Interesting Facts:
- Pulp Pantry has saved over 228,000 pounds of food waste since its inception in 2019.
- The company’s are made from the leftover pulp of some of the largest organic juice brands in the U.S.
- Pulp PanPantry products are vegan, gluten-free, and grain-free and contain 5 grams of fiber per serving.
- In 2024, Pulp Pantry underwent a rebranding, changing its name to “Tr” shy” to” better reflect its mission of “cr” inching down on food waste.”
What’s Next For Pulp Pantry?
As Pulp Pantry continues to grow, the company is focused on expanding its partnerships, exploring new product innovations, and further amplifying its sustainability message. The recent rebranding signals a renewed commitment to tackling the food waste crisis, and the company is exploring ways to broaden its impact beyond its existing snack line. With a strong foundation, passionate leadership, and an ever-growing base of loyal customers, Pulp Pantry is poised for continued success in the years to come.
Final Words:
Pulp PanPantry’surney from a college project to a thriving, sustainable snack company is a testament to the power of entrepreneurial vision and a commitment to making a positive environmental impact. With an estimated net worth of $10-15 million, Pulp Pantry (now Trashy) is well-positioned to continue disrupting the snack industry while inspiring others to find innovative solutions to food waste. As the company looks toward the future, its mission-driven approach and innovative products will continue to resonate with health-conscious and sustainability-minded consumers.
Table of Contents