Ready Festive was a company featured on Shark Tank Season 14, represented by Liz Voelker and Kristina Barnes, two entrepreneurs from San Francisco, California. They were seeking $250,000 for 10% equity in their company that created customizable home decor boxes based on the latest trends. Let’s dive into Ready Festive’s net worth and more details.
Who is Ready Festive?
Ready Festive is a subscription-based startup that sells personalized boxes for every holiday season. Founded in 2019 by Liz Voelker and Kristina Barnes, the business aims to be a one-stop shop for all holiday decor needs. Customers can choose from over a dozen base options for their desired holiday or season and receive a curated box of 4-10+ relevant items.
Who Is The Founder Of Ready Festive?
Elizabeth Voelker and Kristina Barnes are the co-founders of Ready Festive. Liz is a marketing graduate from Penn State University with experience working at companies like Sports Illustrated, Turner Broadcasting, and the World Wildlife Fund. Nothing is publicly known about Kristina’s background, but they became close friends as they both have three kids and a shared passion for holiday preparations.
How Was The Shark Tank Pitch Ready Festive?
After launching their business in 2019, Ready Festive surprisingly weathered the pandemic storm. As retail stores closed, more customers turned to shopping for holiday decor online. Liz and Kristina realized they needed to raise capital to scale operations and boost their profile, so they applied to appear on Shark Tank. They were selected from thousands of applicants and delivered an impressive pitch, coming across as genuine and likable founders.
| Entrepreneurs | Liz Voelker and Kristina Barnes |
|---|---|
| Business Name | Ready Festive |
| Business Type | Customizable home decor boxes |
| Ask | $250,000 for 10% equity |
| Deal Offered | $250,000 for 18% equity |
| Shark Investor | Robert Herjavec |
| Accepted Deal | Yes |
Ready Festive Shark Tank Update:
On the Shark Tank episode aired on December 9, 2023, Liz and Kristina asked for $250,000 in exchange for 10% equity in their business. After some back-and-forth, they were able to strike a deal with Robert Herjavec for $250,000 in exchange for 18% equity.
What Happened To Ready Festive After Shark Tank?
The airing of the Ready Festive episode couldn’t have come at a better time, as the 2022 holiday season was quickly approaching. The company experienced a massive surge in sales and subscriptions after the show, with their website noting, “We are experiencing hefty traffic.” With Robert Herjavec on their team, Ready Festive’s future looks promising.
| Founded | 2019 |
|---|---|
| Location | San Francisco, California |
| Founders | Liz Voelker, Kristina Barnes |
| Estimated Worth (2024) | $1 million |
| Sales Strategy | Subscription-based service for holidays and seasons |
Ready Festive Net Worth:
As of 2024, Ready Festive is estimated to be worth $1 million. This valuation is based on its strong sales performance, mainly the boost it received from its Shark Tank appearance and deal with Robert Herjavec.
Ready Festive Growth and Operations:
Ready Festive was founded in 2019 and has seen steady growth over the past few years. They currently offer customizable boxes for over a dozen holidays and seasons, ranging from $69 to $150 per box, depending on size. The company has a subscription model, where customers sign up for at least three seasons or holidays.
Ready Festive Marketing and Sales:
Marketing seems to be a key strength for Ready Festive, as evidenced by its ability to acquire customers and maintain strong sales even during the pandemic. The company’s appearance on Shark Tank provided a significant boost, driving a surge in traffic and sales. In the future, the Shark Tank deal and Robert Herjavec’s expertise should help Ready Festive further optimize its marketing and sales strategies.
| Lifetime Gross Sales | $1.5 million (over three years) |
|---|---|
| Typical Box Price Range | $70 to $150 |
| Sales Boost | Significant surge after Shark Tank appearance |
Ready Festive Social Media Presence:
Ready Festive has a modest social media presence, with 13 reviews and a 3.2-star rating on Facebook. However, this is expected to change significantly following their Shark Tank appearance, as the show typically drives a significant increase in online engagement and reviews for featured companies.
Ready Festive Interesting Facts:
- Ready Festive was founded in 2019 by two moms, Liz Voelker and Kristina Barnes, who became close friends bonding over their shared love of holiday preparations.
- The company thrived during the pandemic as more consumers shopped online for holiday decor.
- Ready Festive’s Shark Tank appearance and deal with Robert Herjavec occurred in December 2023, providing a timely boost for the 2022 holiday season.
What’s Next For Ready Festive?
With the Shark Tank deal closed and Robert Herjavec on board, Ready Festive is poised for significant growth in the coming years. The company plans to further leverage Herjavec’s expertise and connections to optimize its marketing, sales, and operations. Additionally, the Shark Tank exposure should continue driving new subscribers and revenue. As Ready Festive solidifies its position as a leading provider of customizable holiday decor, the sky’s the limit for this festive startup.
Final Words:
Ready Festive’s appearance on Shark Tank was a major milestone for the young company. It resulted in a deal with Robert Herjavec and an estimated net worth of $1 million as of 2024. The founders, Liz Voelker and Kristina Barnes have built an impressive business that caters to the growing demand for convenient, personalized holiday decor. With Shark Tank’s boost and Herjavec’s guidance, Ready Festive is poised for even greater success in the years to come.
Table of Contents