Skippi Ice Pops has become a household name in India, known for its delicious, all-natural ice pops. Founded in 2020 by Ravi and Anuja Kabra, a Hyderabad-based couple, Skippi Ice Pops has grown exponentially, reaching a net worth of over ₹3 crore as of 2022.
This success story is a testament to the power of innovation, resilience, and strategic partnerships, as the brand navigated the challenges of the COVID-19 pandemic and secured a transformative deal on the popular TV show Shark Tank India.
Who is Skippi Ice Pops?
Skippi Ice Pops is an Indian ice pop brand launched in 2020 by Ravi and Anuja Kabra. The company’s mission is to bring back the nostalgic taste of childhood ice pops but with a healthier and all-natural twist. Skippi Ice Pops offers many flavors, including classic options like mango, lemon, and orange and unique offerings like bubble gum and cola.
Who Is The Founder Of Skippi Ice Pops?
Skippi Ice Pops was founded by Ravi Kabra and Anuja Kabra, a couple with experience in the FMCG (Fast-Moving Consumer Goods) sector in India and Australia. Ravi holds a diploma in Business Management, while Anuja has an MBA in Human Resources. The duo invested around ₹55 lakhs to set up the company’s manufacturing unit in Hyderabad, Telangana.
| Founders | Ravi Kabra and Anuja Kabra |
|---|---|
| Business Name | Skippi Ice Pops |
| Founded | 2020 |
| Location | Hyderabad, Telangana, India |
| Initial Investment | Rs. 55 lakhs |
| Company Type | Kabra Global Products Pvt. Ltd. |
| Notable Products | Natural fruit juice-based ice pops |
| Business Model | Manufacturing and selling ice pops |
How Was The Shark Tank Pitch Skippi Ice Pops?
Skippi Ice Pops participated in the first season of the Indian reality TV show Shark Tank India, seeking investment to scale up their business. Their pitch was a resounding success, as they managed to secure a ₹1 crore deal from all five Sharks (Ashneer Grover, Peyush Bansal, Vineeta Singh, Anupam Mittal, and Aman Gupta) in exchange for a 15% equity stake in the company. This deal was a historic moment, as Skippi Ice Pops became the first startup to receive support from all the Sharks on the show.
| Year | Milestones |
|---|---|
| 2020 | Company founded; initial investment made; production starts |
| 2021 | COVID-19 lockdown forces temporary shutdown; company participates in Shark Tank India Season 1 |
| December 2021 | Secures Rs. 1 crore funding from all five sharks on Shark Tank India |
| 2022 | Production resumes post-lockdown; sales increase dramatically; expansion to traditional and e-commerce platforms. |
Skippi Ice Pops Shark Tank Update:
The Shark Tank deal proved to be a turning point for Skippi Ice Pops. Post-Shark Tank, the company’s sales grew by 41 times and began rapidly expanding its distribution network. Skippi Ice Pops also started franchising, with over 600 outlets across India as of 2022.
What Happened To Skippi Ice Pops After Shark Tank?
After the successful Shark Tank pitch, Skippi Ice Pops experienced a remarkable transformation. The infusion of capital and the mentorship provided by the Sharks enabled the company to overcome the initial setbacks caused by the COVID-19 pandemic. With renewed focus and resources, Skippi Ice Pops was able to ramp up production, expand its distribution, and forge strategic partnerships with major e-commerce platforms like Amazon, Flipkart, Zomato, and Swiggy.
Skippi Ice Pops Net Worth:
As of 2022, Skippi Ice Pops’s net worth is estimated to be over ₹3 crore. This impressive valuation is a testament to the company’s rapid growth and success in capturing a significant share of the Indian ice pop market. The Shark Tank deal, which valued the company at ₹6.67 crore, has played a crucial role in this exponential rise.
| Year | Financial Metrics |
|---|---|
| 2021 | Sales growth post-Shark Tank; expansion to 600+ outlets |
| 2022 | Monthly sales skyrocket from Rs. 5 lakh to Rs. 4 crore; net worth estimated to be over Rs. Three crore |
Skippi Ice Pops Growth and Operations:
Since its inception, Skippi Ice Pops has experienced remarkable growth. From an initial monthly sales figure of just ₹5 lakhs, the company has reached a monthly revenue of around ₹4 crores. This growth has been fueled by the brand’s focus on quality, innovation, and strategic partnerships. Skippi Ice Pops has also expanded its manufacturing capabilities with a state-of-the-art Hyderabad facility and secured distribution agreements with major retail chains and e-commerce platforms.
Skippi Ice Pops Marketing and Sales:
Skippi Ice Pops has employed a multi-pronged marketing strategy to drive its success. The brand has effectively leveraged its presence on social media platforms, engaging with its growing customer base and generating buzz around new product launches. Additionally, the company’s strategic partnerships with e-commerce giants and food delivery platforms have allowed it to reach a wider audience and maximize its sales potential.
Skippi Ice Pops Social Media Presence:
Skippi Ice Pops has a solid social media presence, with a growing following on platforms like Instagram, Facebook, and Twitter. The brand’s social media channels showcase its products, highlight customer testimonials, and share updates on new flavors and business milestones. This digital-first approach has been instrumental in building brand awareness and fostering a loyal customer base.
Skippi Ice Pops Interesting Facts:
- Skippi Ice Pops is the first ice pop brand to be launched in India. It offers a unique alternative to traditional ice cream and popsicles.
- The company’s commitment to using natural, preservative-free ingredients has been a critical selling point, resonating with health-conscious consumers.
- Skippi Ice Pops’ participation in Shark Tank India and the subsequent deal with all five Sharks was a groundbreaking moment in the show’s history.
- The company plans to introduce more innovative flavors and expand its product line to meet the evolving preferences of the Indian market.
What’s Next For Skippi Ice Pops?
With a strong foundation laid through the Shark Tank deal and its impressive growth trajectory, Skippi Ice Pops is poised for even greater success in the future. The company has set ambitious targets to increase its annual revenue to ₹30 crore in the next financial year. Additionally, Skippi Ice Pops is exploring opportunities to expand its footprint beyond India, potentially tapping into international markets and further solidifying its position as a leader in the ice pop industry.
Final Words:
Skippi Ice Pops’ journey from a small startup to a multi-crore business is a remarkable success story. The brand’s unwavering commitment to quality, innovation, and strategic partnerships has been the key to its meteoric rise. As Skippi Ice Pops continues to captivate consumers’ hearts and taste buds across India, the future looks bright for this sweet sensation.
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