Souper Cubes, the innovative food storage company that Jake and Michelle Sendowski founded, has experienced remarkable success since its appearance on Shark Tank in 2021. With a valuation of $8 million and over $14 million in lifetime sales, Souper Cubes has become one of the breakout stars of the popular entrepreneurial TV show. This in-depth blog post will explore the company’s history, Shark Tank’s journey, growth and operations, marketing and sales strategies, social media presence, and the future of this innovative brand.
Who is Souper Cubes?
Souper Cubes is a California-based company that offers a unique line of silicone food storage containers designed to make freezing and storing leftovers a breeze. The product features a tray with customizable cube-shaped compartments that allow users to freeze food in perfectly portioned servings.
Founded in 2017 by husband-and-wife team Jake and Michelle Sendowski, the idea for Souper Cubes was born out of the couple’s frustration with the inefficient storage methods available for homemade meals and leftovers.
Who Is The Founder Of Souper Cubes?
Jake and Michelle Sendowski are the founders of Souper Cubes. The couple came up with the idea for the product while they were still in college, working full-time jobs, enjoying cooking homemade meals together, and recognizing the need for a better way to store and reheat leftovers. Jake, with his background in engineering, set out to design a silicone tray that would provide the perfect portions and ease of use that was missing from traditional storage methods.
How Was The Shark Tank Pitch Souper Cubes?
The Sendowskis brought their Souper Cubes pitch to Shark Tank in 2020, seeking a $400,000 investment for a 5% equity stake in their company. During their appearance on Season 12 of the show, the couple wowed the sharks with their impressive sales figures – $940,000 in the first year, $1.6 million year-to-date, and a projected $3.3 million by the end of the year. The sharks were also impressed by the product’s high-quality construction and attractive profit margins, with each unit costing only $3.80 to make and retailing for $19.95.
| Shark | Amount Offered | Equity Offered |
|---|---|---|
| Lori Greiner | $400,000 | 5% |
| Kevin O’Leary | $400,000 | 3% + $0.40 royalty in perpetuity OR 15% |
| Barbara Corcoran | $400,000 | 10% |
| Mark Cuban | No Offer | N/A |
| Kendra Scott | No Offer | N/A |
Souper Cubes Shark Tank Update:
After a successful pitch, the Sendowskis accepted an offer from Shark Tank investor Lori Greiner, who invested $400,000 for a 5% equity stake in the company. Lori’s “Golden Ticket” endorsement and extensive retail expertise have proven invaluable to Souper Cubes’ growth since the show. In a Shark Tank update episode, the company revealed that it had reached $8.6 million in sales in the year following its appearance and had expanded its distribution to include major retailers like Bed Bath & Beyond.
What Happened To Souper Cubes After Shark Tank?
The immediate aftermath of the Souper Cubes Shark Tank episode was nothing short of extraordinary. Within the first 24 hours of the episode airing, the company made $938,000 in sales and reached $8.6 million in total sales by the end of the year.
Lori Greiner’s involvement has been instrumental in Souper Cubes’ continued success, helping the company secure new retail partnerships and expand its product line. Today, Souper Cubes can be found in various stores, from Walmart to Williams Sonoma, and the brand has also launched new offerings like freezer-friendly milk trays and a “No Mess Utensil Set.”
Souper Cubes Net Worth:
With its impressive sales figures and continued growth, Souper Cubes is worth $8 million. This valuation is a testament to the company’s innovative product, savvy marketing, strong leadership from Jake and Michelle Sendowski, and the invaluable guidance of Shark Tank investor Lori Greiner.
Souper Cubes Growth and Operations:
Since its Shark Tank appearance, Souper Cubes has experienced rapid growth, expanding its product line and distribution channels. The company has leveraged its strong brand reputation and customer loyalty to drive sales and benefited from Lori Greiner’s expertise in navigating the retail landscape. Souper Cubes now operates out of a new warehouse to keep up with demand, and the team continues to explore new ways to enhance the customer experience and introduce innovative products.
| Sales Year | Sales Amount |
|---|---|
| 2019 | $990,000 |
| 2020 | $1.6 million |
| Lifetime | Over $14 million |
Souper Cubes Marketing and Sales:
Souper Cubes has employed a multi-faceted marketing strategy that has been key to its success. The company has a solid online presence, a user-friendly website, and a robust social media following, particularly on platforms like Instagram and TikTok.
Souper Cubes also leverages its Shark Tank appearance and the “Lori Greiner effect” to build brand awareness and credibility. Additionally, the company’s focus on customer engagement and feedback has allowed it to continuously improve its products and tailor its marketing efforts to meet the needs of its growing customer base.
Souper Cubes Social Media Presence:
Souper Cubes has a solid social media presence, with thousands of followers across platforms like Instagram, TikTok, and Facebook. The company uses these channels to showcase its products, share recipes and food storage tips, and engage with its passionate customer base. Souper Cubes’ social media strategy has been integral to building brand awareness and fostering a loyal community of fans.
Souper Cubes Interesting Facts:
- The company has officially sold over one million Souper Cubes trays, a remarkable milestone for a relatively young brand.
- Lori Greiner’s “Golden Ticket” endorsement on Shark Tank is a rare and prestigious honor, awarded to only the best companies the sharks see each season.
- Souper Cubes’ innovative product line has expanded to include freezer-friendly milk trays for breastfeeding mothers and a “No Mess Utensil Set” designed in collaboration with Lori Greiner.
What’s Next For Souper Cubes?
Looking ahead, the future looks bright for Souper Cubes. The company is poised for continued domestic and international growth as it expands its product offerings and distribution channels. Souper Cubes is also focused on maintaining strong customer relationships and incorporating feedback to drive product development and enhance the user experience. With Lori Greiner’s guidance and the team’s unwavering commitment to innovation, Souper Cubes is well-positioned to become a kitchen staple in households worldwide.
Final Words:
Souper Cubes’ remarkable success story is a testament to the power of innovation, hard work, and the invaluable support of a savvy Shark Tank investor. With a $8 million net worth, a growing product line, and a passionate customer base, Souper Cubes has solidified itself as one of the standout companies to emerge from the Shark Tank ecosystem. As the brand continues to evolve and expand, it will be exciting to see what the future holds for this innovative food storage solution.
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