Surprise Cake, an innovative cake and gift company founded by mother-son duo Liz Charm and Jordan Long, has captured the attention of both consumers and investors since its appearance on Shark Tank in 2020.
Despite failing to secure a deal on the show, Surprise Cake has continued to grow and thrive, boasting an impressive net worth that has only increased over the years. From their unique popping cake stands to their custom-made cakes with hidden surprises, let’s take a deep dive into the remarkable journey and current state of Surprise Cake.
Who is Surprise Cake?
Surprise Cake is a company that specializes in reinventing the traditional cake experience. Founded by Liz Charm and her son Jordan Long, the brand offers a patented cake stand design that allows for a surprise gift to pop out of the cake’s center. This innovative concept has captured the imagination of customers looking to add an extra element of delight to their celebrations and events.
Who is the founder of Surprise Cake?
Liz Charm and her son, Jordan Long, co-founded Surprise Cake. Liz, a seasoned entrepreneur, teamed up with her son Jordan, who brought his expertise in product design and engineering to the business. Together, they developed the unique popping cake stand that serves as the foundation of the Surprise Cake brand.
| Attribute | Details |
|---|---|
| Company Name | Surprise Cake |
| Founders | Liz Charm and Jordan Long |
| Business | Popping cake stand with surprise gifts |
| Shark Tank Appearance | Season 12 |
| Ask | $200,000 for 8% equity |
| Result | No Deal |
| Shark | None |
| Business Status | In Business |
| Estimated Valuation | $2.5 million |
| Sales Channels | Website, Amazon |
| Product Offerings | Popping cake stands, pre-made cakes with custom gifts |
How was the Shark Tank Pitch Surprise Cake?
Liz and Jordan brought their Surprise Cake concept to Shark Tank in 2020, seeking a $200,000 investment in exchange for an 8% equity stake. While the sharks were intrigued by the innovative product, they expressed concerns about the company’s growth strategy and valuation. Ultimately, the Surprise Cake team left the tank without securing a deal, as the sharks felt the business was not ready for the level of investment they were seeking.
Surprise Cake Shark Tank Update:
Despite failing to secure a deal with Shark Tank, Surprise Cake has continued to thrive in the years since their appearance on the show. The company has maintained a strong online presence, selling its pop cake stands and custom cakes directly to consumers through its website. Their social media channels reveal that various media outlets have featured Surprise Cake, thereby enhancing their visibility and brand recognition.
What happened to the surprise cake after Shark Tank?
After their Shark Tank appearance, Surprise Cake has continued to expand its product offerings and distribution channels. The company now offers a wider range of cake flavors, designs, and surprise gift options, allowing customers to create truly customized and unique cake experiences. Additionally, Surprise Cake has leveraged its growing social media following to drive sales and engage with its customer base.
Surprise Cake Net Worth:
Industry estimates suggest that Surprise Cake, although not publicly disclosed, has a valuation of around $2.5 million. This impressive figure is a testament to the continued growth and success of the business, even in the absence of a Shark Tank deal. The company’s innovative products, strong online presence, and loyal customer base have all contributed to its impressive net worth.
Surprise Cake Growth and Operations:
Since its inception, Surprise Cake has experienced steady growth, with the company reporting $900,000 in sales in 2020 during its Shark Tank appearance. In the years since, the brand has expanded its product line, added new distribution channels, and continued to gain traction with consumers. The company’s focus on innovative design, customization, and customer experience has helped drive this growth and solidify its position in the market.
Surprise Cake Marketing and Sales:
Surprise Cake has found excellent success in its digital marketing and sales efforts. The company’s strong social media presence, with over 125,000 Instagram followers and 19,000 Facebook followers, has allowed it to effectively reach and engage with its target audience. Additionally, the company’s e-commerce platform has enabled them to sell their products directly to consumers, further boosting their sales and profitability.
| Attribute | Details |
|---|---|
| Product Name | Popping Cake Stand |
| Features | Allows cakes to have a surprise gift pop out |
| Sales Performance | Sold $280,000 worth of stands in 2019 |
| Current Offerings | Pre-made cakes with custom gifts, accessories for baking |
| Customization Options | Cake flavors (e.g., Rainbow Confetti, Chocolate Chip), surprise types (e.g., candies, confetti explosion), music and video options |
| Additional Products | Accessories like a music box, cake carrier |
| Distribution | Nationwide shipping in the United States |
| Marketing Reach | Featured in Today, BuzzFeed; 125,000 Instagram followers |
Surprise Cake Social Media Presence:
Surprise Cake’s social media channels have played a crucial role in the company’s growth and success. The brand’s visually appealing content, featuring its unique cake designs and surprise reveals, has resonated with consumers and helped to build a loyal following. Additionally, Surprise Cake’s active engagement with its customers on social media has further strengthened the brand’s connection with its target audience.
Surprise Cake: Interesting Facts:
- Before the Shark Tank’s appearance, the company spent three years developing its patented popping cake stand technology.
- After struggling to find unique birthday gifts for their family and friends, Liz Charm and Jordan Long created Surprise Cake.
- Numerous media outlets, such as Today and Buzzfeed, have featured the brand, further raising its profile.
What’s next for Surprise Cake?
As Surprise Cake continues to grow and evolve, the company is poised to explore new avenues for expansion. This may include partnerships with event planners, the development of new product lines, and the continued enhancement of its digital presence. With its innovative spirit, customer-centric approach, and impressive net worth, Surprise Cake is well-positioned to maintain its momentum and solidify its status as a leading player in the specialty cake and gift industry.
Final Words:
Surprise Cake’s journey on Shark Tank may not have resulted in a deal, but it has only been the beginning of the company’s remarkable growth and success. Surprise Cake has demonstrated its strength in the specialty cake and gift industry with its impressive net worth, strong focus on innovation and customer experience, and growing social media presence. As the company continues to expand and explore new opportunities, it will be exciting to see what the future holds for this innovative and delightful brand.
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