Zoom Interiors, a startup that appeared on Shark Tank Season 6, has been making waves in the interior design industry with its innovative online platform. Founded by three passionate entrepreneurs, Beatrice Fischel-Bock, Madeline Fraser, and Lizzie Grover, Zoom Interiors aims to make interior design accessible and affordable for everyone. In this blog post, we will delve into the company’s net worth, its journey on Shark Tank, and the growth and success it has achieved since the show.
Who is Zoom Interiors?
Zoom Interiors is an online interior design company based in Los Angeles, California. The company offers a unique platform that connects clients with professional interior designers, allowing them to create personalized designs for their homes or offices at an affordable price. By leveraging technology and a streamlined process, Zoom Interiors has revolutionized the traditional interior design industry, making it more accessible to a wider audience.
Who Is The Founder Of Zoom Interiors?
Zoom Interiors was founded by three talented women: Beatrice Fischel-Bock, Madeline Fraser, and Lizzie Grover. The trio met while studying design in college and bonded over their shared passion for interior design. Recognizing the need for a more affordable and convenient interior design solution, they joined forces to create Zoom Interiors in 2012.
| Founded By | Lizzie Grover, Beatrice Fischel-Bock, Madeline Fraser |
|---|---|
| Founded | 2012 |
| Business Status | Closed |
| Location | Los Angeles, CA |
| Industry | Interior Design |
| Initial Revenue | Just under $186,000 gross revenue |
| Net Profit | Approximately $3,000 |
| Funding Post-Shark Tank | $7.2 million total funding; $5 million Series A |
| Barbara Corcoran Equity | 1% |
How Was The Shark Tank Pitch Of Zoom Interiors?
In Season 6 Episode 28 of Shark Tank, Beatrice, Madeline, and Lizzie pitched their business to the sharks, seeking $100,000 for a 20% stake in the company. The entrepreneurs impressed the sharks with their innovative concept and the potential for scalability. However, some concerns were raised about the company’s revenue model and the feasibility of removing the free consultation aspect of their service.
| Entrepreneurs | Beatrice Fischel-Bock, Madeline Fraser, Lizzie Grover |
|---|---|
| Business | Zoom Interiors |
| Ask | $100,000 for 20% equity |
| Result | Accepted $100,000 for 33% equity with Barbara Corcoran |
| Shark | Barbara Corcoran |
Zoom Interiors Shark Tank Update:
After an intense negotiation, Barbara Corcoran offered Zoom Interiors $100,000 for a 33% stake in the company, contingent on the investment not being used for application development. The founders accepted Barbara’s offer, securing a deal on Shark Tank. However, the deal ultimately did not come to fruition after the show.
What Happened To Zoom Interiors After Shark Tank?
Despite not finalizing the deal with Barbara, Zoom Interiors continued to grow and evolve. The company rebranded itself and focused on expanding its customer base and improving its platform. Unfortunately, a few years later, Zoom Interiors ceased operations, marking the end of its journey.
Zoom Interiors Net Worth:
Zoom Interiors’ net worth is estimated to have been around $7.2 million at its peak. The company had raised a total of $5 million in a Series A funding round led by Peter Thiel’s Founders Fund, which significantly contributed to its valuation.
Zoom Interiors Growth and Operations:
During its operation, Zoom Interiors experienced steady growth, attracting clients from various demographics. The company’s unique approach to interior design, combining technology with personalized service, set it apart from traditional design firms. Zoom Interiors’ streamlined process allowed clients to receive professional designs at a fraction of the cost and time required by conventional methods.
| Service Offered | Online interior design platform |
|---|---|
| Initial Consultation | Free 15-minute consultation |
| Design Fee | $199 per room (includes initial Zoom Board) |
| Additional Services | – Zoom Shopping Cart for furniture purchases |
| – Order coordination and facilitation (additional fee) |
Zoom Interiors Marketing and Sales:
Zoom Interiors relied heavily on digital marketing to reach its target audience. The company leveraged social media platforms, influencer partnerships, and targeted advertising to showcase its services and attract potential clients. By emphasizing the convenience, affordability, and quality of its designs, Zoom Interiors positioned itself as a disruptive force in the interior design industry.
Zoom Interiors Social Media Presence:
Zoom Interiors maintained an active presence on various social media platforms, including Instagram, Facebook, and Twitter. The company used these channels to showcase its designs, engage with its followers, and share industry insights. By building a strong online community, Zoom Interiors was able to generate buzz and attract new clients.
Zoom Interiors Interesting Facts:
- Zoom Interiors was founded by three women who met in a college design class.
- The company had only been in business for 14 months when they appeared on Shark Tank.
- Zoom Interiors generated just under $186,000 in gross revenue during its initial phase.
- The company’s platform initially offered new customers a free 15-minute consultation before collecting any fees.
What’s Next For Zoom Interiors?
Unfortunately, Zoom Interiors is no longer in operation. The company’s journey ended a few years after its appearance on Shark Tank. While the exact reasons for its closure are not publicly known, it is clear that the founders had a vision for revolutionizing the interior design industry. Their innovative approach and passion for design will be remembered as a notable chapter in entrepreneurship.
Final Words:
Zoom Interiors’ story is about innovation, passion, and the challenges of building a successful startup. Despite not securing a deal on Shark Tank and ultimately closing its doors, the company left a mark on the interior design industry. The founders’ vision of making interior design accessible and affordable to everyone remains an inspiring testament to the power of entrepreneurship and the potential for disruption in traditional industries.
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