Beyoncé will make history this Christmas Day with a spectacular halftime performance during the Houston Texans vs. Baltimore Ravens game, streaming live on Netflix for its global audience of 283 million subscribers in a groundbreaking entertainment fusion.
The music icon will take center stage at NRG Stadium in her hometown of Houston, marking Netflix’s first-ever NFL Christmas Gameday broadcast. The performance will showcase the first live renditions from her 11-time Grammy-nominated album “Cowboy Carter.”
Netflix announced the landmark event with a striking promotional video featuring Beyoncé in patriotic red, white, and blue leather attire, continuing her “Cowboy Carter” era aesthetic. The clip shows the star perched atop a rose-covered car, catching a football, with a telling license plate reading “BRNCNTRY.”
The streaming giant’s venture into live sports entertainment comes at a crucial time, following recent technical difficulties during the Jake Paul-Mike Tyson fight. However, the platform is pushing forward with its ambitious NFL partnership, which includes exclusive rights to stream two Christmas Day games:
- Kansas City Chiefs vs. Pittsburgh Steelers at 1:00 PM ET
- Baltimore Ravens vs. Houston Texans at 4:30 PM ET
Parkwood Entertainment and Jesse Collins Entertainment are producing the halftime show, and they expect special guests from the “Cowboy Carter” album, though they haven’t revealed any specifics yet.
This performance adds another milestone to Beyoncé’s remarkable year. The Texas native has become the most-nominated artist in Grammy history, with her country-infused album earning recognition across multiple genres:
- Album of the Year nomination
- Record and Song of the Year nominations for “Texas Hold ‘Em”
- The country, pop, Americana, and rap categories received multiple nominations.
The Christmas Day games will be available to all Netflix subscribers worldwide, while local broadcasts will air in the competing teams’ home markets. Mobile viewers can access the games through NFL+.
This partnership between Netflix and the NFL extends beyond 2024, with agreements in place for Christmas Day games in 2025 and 2026, potentially establishing a new holiday tradition in sports entertainment.
Recent controversy surrounding false claims about Beyoncé’s political appearances has only heightened interest in her upcoming performances. Her mother, Tina Knowles, recently addressed rumors about payment for political rallies, emphasizing her daughter’s commitment to authenticity and independence in her public appearances.
The Christmas Day performance promises to be a defining moment in entertainment history, bringing together the worlds of music, sports, and streaming in an unprecedented way. Netflix’s foray into live sports broadcasting and Beyoncé’s ongoing artistic exploration will enthrall audiences globally with this holiday spectacular.
For viewers planning to tune in, the performance will begin during halftime of the Ravens-Texans game, which kicks off at 4:30 PM ET on December 25, 2024. This timing ensures maximum visibility during one of the year’s most-watched television days, bringing Beyoncé’s artistry to millions of homes during the holiday season.