In a whirlwind of recent developments, NewJeans continues to make headlines across the global entertainment landscape, proving their unprecedented influence in the K-pop industry despite being relative newcomers to the scene.
At the prestigious 2024 Korea Grand Music Awards held on November 16, the quintet delivered an emotional speech that left fans worldwide in tears after receiving the coveted Grand Artist Award (Daesang). The moment took an unexpected turn when Hanni interrupted Minji’s initial thanks to share a heartfelt message with their fans, known as Bunnies.
“We always say thank you to Bunnies, so it might sound like empty words, but we want you guys to know that it’s not,” Hanni expressed, her voice filled with emotion. The speech took an even more poignant turn when Danielle delivered what would become a viral statement across social media: “Even if we’re not NewJeans, NewJeans Never Die.”
The group also made sure to acknowledge Min Hee-jin, their former ADOR CEO and current executive producer, during their acceptance speech. “We’ve come this far thanks to the love, support, and encouragement from everyone,” the members stated, specifically highlighting Min Hee-jin’s role in their journey.
In a surprising business move that showcases their global appeal, Indomie, the world-renowned instant noodle brand, has appointed NewJeans as their new global brand ambassadors. This partnership marks a significant milestone as NewJeans becomes the first K-pop group to represent a major Southeast Asian food brand of this scale.
Axton Salim, Director of PT Indofood CBP Sukses Makmur Tbk, expressed enthusiasm about the collaboration: “NewJeans’ music and personality, which resonate not only with K-pop fans but also the broader audience, align perfectly with Indomie’s fun, energetic, and uplifting character.”
The group’s impact on the industry becomes even more impressive when considering their relatively short time in the spotlight. Since their debut on July 22, 2022, with their hit single “Attention,” NewJeans has consistently broken records and set new standards in the K-pop industry. Their recent releases, “How Sweet” and “Supernatural,” in May and June 2024, have further solidified their position in the industry.
Fan reactions to recent events have been overwhelmingly supportive. One user commented, “Nothing can take away what they created and the impact they had in such a short time, no matter what happens.” Another user commented, “They’ve endured a great deal for their age… They are genuine teenage girls who are diligently pursuing their dreams, demonstrating their purity and talent.
The five members—Minji, Danielle, Hanni, Haerin, and Hyein—continue to demonstrate their resilience and authenticity in an industry known for its intense pressures. Their recent achievement of surpassing 200 million views on YouTube with their “Hype Boy” performance video serves as another testament to their growing influence.
As NewJeans continues to navigate their path in the industry, their recent speeches and achievements suggest that regardless of what the future holds, their impact on K-pop and global popular culture will remain indelible. Their story serves as a powerful reminder that authentic talent and genuine connection with fans can transcend any challenges that may arise in the entertainment industry.