In an unexpected move that has the music industry buzzing, J. Cole is about to unveil something unprecedented—an innovative audio series called “Inevitable” that promises to take fans deep into his remarkable journey.
Ibrahim “IB” Hamad, Cole’s longtime manager, and creative director Scott Lazer have joined forces with the Grammy-nominated artist to create what Cole describes as something that “plays like a movie in the form of a conversation.” The series launches exclusively at inevitable.live, marking a new chapter in how artists share their stories with fans.
The project started with a surprising discovery—an old laptop in IB’s garage containing a treasure trove of unreleased music and early demos. This finding sparked eight days of intense conversations between Cole, IB, and Lazer, diving deep into the artist’s evolution from his earliest days of songwriting to his current status as one of hip-hop’s most respected voices.
“When I heard it with fresh ears, I was glued to the story as if it was somebody else’s,” Cole shared on X (formerly Twitter). I sometimes felt my adrenaline rush when hearing about the ups and downs and how it all ended.”
What makes “Inevitable” particularly special is its raw honesty. The series will include discussions about unreleased tracks that Cole admits “would’ve ended his career” if released at the wrong time. This level of transparency is rare from an artist who has become increasingly private over the years.
The timing of this release is particularly intriguing as fans continue to wait for his highly anticipated album “The Fall Off,” first teased in 2018. While that project remains in the works, “Inevitable” offers something perhaps even more valuable—a behind-the-scenes look at the mental and emotional journey of an artist who went from dreaming big to achieving those dreams.
The Series Aims To Serve Multiple Purposes:
- Documenting Cole’s artistic journey
- Sharing unreleased music and demos
- Providing inspiration for aspiring artists
- This article provides insights into the challenges faced by the music industry.
For Cole, this project represents more than just content for fans—it’s a chance to inspire others. “If you have your own dream in life that you hope to achieve, in any field, I hope that this will feed your spirit,” he wrote, “giving you confidence to believe in that dream and the encouragement to push through the tough times.”
What sets “Inevitable” apart from typical artist documentaries or podcasts is its unique format. Scott Lazer has taken hours of intimate conversations and crafted them into what Cole describes as a therapeutic experience. The discussions cover everything from early career struggles to recent successes, including material from his Grammy-nominated album “Might Delete Later.”
The series also explores the spiritual aspect of Cole’s journey, with the artist reflecting on “the magic that happens when we stay in alignment with God and the darkness that can come in the times that we don’t.” This personal perspective offers fans a rare glimpse into the philosophical side of one of rap’s most introspective artists.
As the countdown to the first episode continues, fans and industry observers alike are eager to see how this innovative format will reshape how artists tell their stories. With “Inevitable,” J. Cole isn’t just sharing his journey—he’s potentially creating a new blueprint for artistic expression in the digital age.