Supermodel Heidi Klum is breaking boundaries once again, this time by bringing her family into the spotlight for a new lingerie campaign with Italian brand Intimissimi. The 51-year-old “America’s Got Talent” judge has teamed up with her 20-year-old daughter, Leni Klum, and her 80-year-old mother, Erna Klum, for a stunning display of multigenerational beauty and elegance.
A Family Affair
Heidi shared the campaign photos on her Instagram, captioning the post: “Three generations, New @intimissimiofficial with @leniklum and my mom.” The images showcase the three women posing together in Intimissimi’s latest cashmere collection, exuding a sense of warmth and unity. In the first shot, Heidi leans her cheek against the back of Erna’s head as Erna embraces Leni from behind. The trio all sport long-sleeved shirts from the brand’s cozy line.
A Subtle Nod To Linerie
While the women remain modestly dressed in the initial photo, Leni adds a subtle nod to Intimissimi’s signature lingerie style in the second image. Wearing a semi-sheer top, Leni’s black lace bra is visible, complementing the lace underwear she and Heidi both model. Heidi shines solo in the third and final picture, showcasing her toned physique in the brand’s elegant intimates.
Embracing Confidence At Any Age
This latest campaign comes on the heels of Heidi and Leni’s previous lingerie shoot for Intimissimi, which drew both praise and criticism for the mother-daughter duo’s decision to pose together in their undergarments.
However, Heidi remains unapologetic about her choice to showcase her body, even as she grows older. “I get the miniskirt question all the time: ‘So how long are you going to wear miniskirts?'” Heidi said in a recent interview. “I’ve said many times that I probably will be walking around at 70 if I feel like it and in a miniskirt if I want to show my legs.”
Celebrating Generational Beauty
By introducing her mother, Erna, into the mix, Heidi is taking her message of self-acceptance and body positivity to new heights. The three-generation portrait celebrates the unique beauty and style of women across all stages of life. “It’s beautiful to see three generations together,” one fan commented on Instagram, echoing the sentiment of many who have praised Heidi’s inclusive approach.
Heidi’s Blended Family
Heidi’s family life has been a source of both joy and scrutiny over the years. Italian businessman Flavio Briatore shares her eldest daughter, Leni, with her, though Seal, Heidi’s ex-husband, later adopted Leni.
Heidi and Seal went on to have three more children together—sons Henry and Johan and daughter Lou—before their divorce in 2012. In 2018, Heidi found love again, marrying Tokio Hotel guitarist Tom Kaulitz.
Embracing The Aging Process
Through it all, Heidi has remained steadfast in her commitment to embracing the aging process and celebrating her body at every stage. “I see all my flaws. This is it. That’s how life is,” Heidi acknowledged. “Growing older and losing plumpness and other things lowers our appearance again. But at the end of the day, I still look in the mirror and feel positive about myself.”
This latest Intimissimi campaign serves as a testament to Heidi’s unwavering confidence and her desire to empower women of all ages to do the same. By bringing her mother and daughter into the fold, she has created a truly special and meaningful representation of the beauty that transcends generations.
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