In a hilarious and on-brand move, pop superstar Rihanna was recently spotted casually hanging out at a bus stop, with a giant advertisement for her Fenty Beauty brand prominently displayed behind her.
The “Umbrella” singer shared a short video on her Instagram, showing her lounging at the bus stop as if she were simply waiting for her ride. But the real star of the show was the massive Fenty Beauty poster that towered over Rihanna, making it clear that the global icon was using this mundane setting as the perfect backdrop to promote her wildly successful cosmetics line.
Rihanna captioned the video, “I’m just waiting for de bus,” perfectly encapsulating her playful and lighthearted approach to marketing her brand. Fans were delighted to see the singer embracing her entrepreneurial side with such good humor rather than focusing solely on her long-awaited musical comeback.
This isn’t the first time Rihanna has used her own celebrity to boost Fenty Beauty. In fact, the 36-year-old mogul has become increasingly vocal about her shift in priorities, recently hinting that music may no longer be her main focus.
While addressing a crowd in her home country of Barbados last week, Rihanna candidly shared, “Music was the thing that got the attention, but God had other plans for me.” This statement has left many of her devoted fans worried that she may be stepping away from the music industry altogether to concentrate on her booming business ventures.
However, Rihanna has not explicitly stated that she is retiring from music. In fact, earlier this year, she dismissed rumors of her retirement after being spotted wearing a t-shirt that read, “I’m Retired.” The singer explained that the t-shirt was a joke with the statement, “This is as dressed up as I get.”
Regardless of her musical future, it’s clear that Rihanna is extremely passionate about her Fenty Beauty brand. In a recent interview with W Magazine, she discussed her inspiration for the line, emphasizing her desire to create inclusive and comfortable fashion for all body types.
“I want to make things for all body types. That was very intentional when I first started, even back with River Island,” Rihanna explained. “With [Fenty x Puma], I have so much freedom. I want everybody in my crew to have something.“
This commitment to diversity and inclusivity has undoubtedly contributed to the overwhelming success of Fenty Beauty, which launched in 2017 and quickly became a game-changer in the cosmetics industry. The brand’s wide range of foundation shades, innovative products, and Rihanna’s own star power have all played a part in its meteoric rise.
As Rihanna continues to prioritize her business ventures, her fans can take solace in the fact that she hasn’t completely abandoned her musical roots. While the wait for her long-delayed ninth studio album continues, the singer-turned-entrepreneur remains as influential and captivating as ever, whether she’s gracing the stage or simply waiting for the bus.