Travel vlogs can be extremely inspirational when viewed by the right audience, but they also need to be made in the right way.
A vlog that has managed to come together and provide the perfect viewing experience can be a powerful marketing tool for the destination. Those that incorporate all of the best bits about the place can make it appear like a location not to be missed, while they can also add weight to a vlogger’s skills. In terms of the latter, it can potentially give them more work, or turn a hobby into a professional paying career.
However, it’s important to understand that there are many individuals out there who are regularly completing travel-themed vlogs. Therefore, it can be very difficult to try and stand out from the competition. Indeed, the ability to inspire is what will typically help it stand out from the rest, but how does one go about executing that type of vlog?
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Plan your content
The very first thing that should be completed before actually shooting the vlog and getting all the shots that can make it a piece of art that inspires is to simply plan. Planning ahead can be the perfect way to ensure that the right type of content is captured and can have the inspirational impact that is desired. You’ll have a greater understanding of the things that you are looking for, which can help you give the shots that can evoke the type of emotions that you want the audience to experience.
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Using the right type of equipment
Although there can be a big cost regarding this aspect, getting the right type of equipment is vital and should be considered an investment. Having the right equipment in terms of tools and their quality, you can capture the best shots and make the desired inspirational impact extremely defining. Shots will be in high-resolution, meaning everyone can see exactly what the location has to offer, thus potentially making them crave visiting the area that has been filmed.
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Capturing the moments and editing
You should be looking to make a story with the vlog if you want to evoke emotions of inspiration. This can be done through snapped shots, as you can use cinematic methods. If you invest in drones and quality cameras, you can get high-quality videos that can then be edited to appear like a cinematic film through editing software. They can be merged together with editing features like DaVinci Resolve transitions, which can blur the footage together to create an inspirational impact. Viewers can become engaged in what is being shown, become “lost in the moment”, and have their brains want to depict themselves as being in the environment that has been shown.
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Tell a story
Feeling inspired or providing inspiration can often be obtained through the story that has been created. A compelling story can be more than just engaging and interesting; it can be enough to convince people that they want to experience what has been shown. A travel vlog’s main aim can often be to market a destination and make it a desirable place to visit, therefore viewers will often need to be made to feel the fear of missing out (FOMO). This can be achieved by telling a story that makes sense and flows. Using the editing software and transitions that can be accessed, videographers can create quality stories that can evoke these emotions and create an experience that keeps people hooked and wanting more.
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Provide useful information and involve the audience
In today’s video age, every creator is fighting for the precious time that audiences have to spare. There are millions of videos on the internet through streaming platforms, and there are many to have been produced on the same topic (or something very similar), thus highlighting the importance of bringing something unique and immersive to the table. Creators can do this by providing useful information, which can help to inspire the audience to want to visit the travel destination and by involving the audience in various ways by getting them to engage. Depending on where the vlog is uploaded, they can entice people to leave comments and questions, look to leave feedback, or just build an emotional connection with people, which can help to establish emotions of inspiration.
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