According to the latest data, the “global fitness industry is worth $96.7 billion”, a figure that is set to increase quite considerably in the coming years. As a result, fitness lovers seeking a career change are provided with the perfect opportunity to turn their passion into profit.
With that in mind, here is some practical advice for turning your love of fitness into a career!
What career opportunities exist for those who love fitness?
The fitness industry is continuously changing in order to keep up with wellness trends and evolving customer/client demands. However, this means that there’s a diverse range of career opportunities to choose from. For example, you could work as a:
- Personal trainer
- Online fitness coach
- Sports coach
- Dietician
- Occupational therapist
- Podcast host
How to turn your love of fitness into career
Have a clear goal in mind. When it comes to carving out a name for yourself in a competitive industry, you need to have a clear goal and vision in mind. For example, if you were working as an online fitness coach or influencer, your main aim may be to combat the harmful effects of social media on teens and young adults by creating a welcoming, online community that inspires people to get fit and love their bodies.
Take on additional training. Passion alone is often not enough to run a business, especially within the health industry. As a result, you should be willing to take on some additional training when necessary, in order to ensure you’re able to land your dream role. For example, those wanting to work as a PT need to learn about the basics of training others, body composition and more – all of which will be covered in a training course. You can find out more about how to become a personal trainer here.
Capitalise on the latest trends. As mentioned above, the fitness industry is a relatively competitive one, which means that you may struggle to carve out a name for yourself. However, this can be remedied by ensuring that your services are built on some of the biggest fitness trends for 2024. This way, you can guarantee that there is a demand out there for your work!
Don’t forget the paperwork. There’s a lot of fun to be had when running your own fitness business, but you must also ensure that you file the relevant legal paperwork, especially when running your own business. For example, you need to ensure that you set up a tax account and report your income annually. A business advisor will be able to give you further support when it comes to this task.
Have a target audience in mind. No matter what kind of business you intend to run, it’s important that you have a clear understanding of who you are marketing your services towards. After all, this will make it easier for you to refine your offerings so that you’re filling a gap in the market and building a solid customer base. Choosing too general of a target audience is nearly always a mistake, as in trying to appeal to everyone, you may appeal to no one!
Think about your prices. The cost of online coaching, personal training, and coaching can vary widely based on a wide range of factors. For example, it could depend upon your level of experience or which part of the country you are based in. As a result, it’s important that you think carefully about your pricing, especially when you are first starting out. Be sure that you are neither under nor overselling yourself, and gradually increase your prices as you become more established within your niche.
Final Thoughts.
If you’ve always toyed with the idea of being your own boss or want to make a real difference in the health and fitness industry, then now is the perfect time to embark upon this journey.
After all, a new year means new beginnings, and many people will be looking into ways to get fit in the new year. This means they’ll be more likely to pay for the services you’re offering, regardless of the niche you are catering too. By ensuring your business opens during a time when demand is high, you can better your chances of long-term success and ensure that you hit the ground running.
Beyond this, putting off your career dreams until a later date, or the “right time,” means that they’ll always stay dreams – whereas taking action means that you can make them happen.
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