In the UK, there are many entertainment options such as theatres, cinemas, music venues and more. And to attract the attention of the target audience, they run advertising campaigns and promotions providing discounts, special offers, loyalty programmes and prize draws. All this works as a powerful marketing tool to encourage people to visit and attract the attention of those looking for bargains.
Apart from individual discounts, some UK venues also offer special promotions for group bookings. If you are browsing through theatres or music venues for special offers, you may come across things like discounts for groups of 10 or more, or VIP packs with the option of a reserved seat and even backstage passes.
Loyalty Programme
While the above promotions are one-off offers used to attract new customers, there are also loyalty schemes aimed at returning customers. Comprising options such as free tickets, priority seats and access to exclusive events, loyalty programmes reward people for their willingness to come back for more.
Thanks to the advancement of internet technology, many companies have moved their business to an online environment to reach an even wider audience. In addition, by operating online, they can run online loyalty programmes to encourage customers to keep using their services and coming back again and again. Thus, by offering various rewards and incentives, companies can keep their customers engaged while extracting additional revenue from repeat business.
Free Trials and Demo Versions
In the digital age, many companies offer their products online. From streaming platforms, music services, and online classes to gambling sites, there are many companies offering free trials of their digital products. Giving people a chance to test their online service before agreeing to a paid subscription or making a deposit can help pique the interest of a potential user.
A good example of a free trial is a subscription to a streaming video service with films and TV shows. For example, getting a free 3-day subscription will allow you to evaluate the quality of the service, check out the video library and generally get enough experience to decide if this is what you need. In addition, some online casinos allow their visitors to try out games in free demo mode without registering or making a deposit. This allows potential customers to evaluate the quality of the gaming platform and the games it offers without risking their money.
Online Casino Promotions
UK online casino operators offer many bonuses and promotions for their new and returning users alike. To expand their user base, they offer welcome packages featuring extra funds and free spins. There are also free spins no deposit UK add card promotions designed specifically for new users who prefer to play online slots.
By agreeing to such a bonus, a player can get the chance to play a few rounds in certain slots without risking anything. All you need to do is join an online casino and attach your debit card. By doing this, you can get between 10 and 50 free spins to play popular online slots with the opportunity to keep what you win.
Keep in mind that most online casino promotions are subject to wagering requirements. The UK Gambling Commission requires operators to ensure that their promotions are fair and transparent. By reading the T&Cs carefully, you will find out about the maximum winning limits set by the operators and how much money you need to wager before you are allowed to withdraw.
Giveaways
Another popular promotion offered by UK based entertainment companies is the giveaway. Some companies give away something for free to potential and existing customers. Here are some of the more common giveaways run by UK based companies:
- Social media giveaways. Since most businesses have Facebook, Twitter and Instagram profiles, they harness the power of social media by running campaigns and giveaways, rewarding users for following a business account, sharing posts and liking them.
- Email list giveaways. Although email is considered something outdated, it’s still a crucial tool for digital marketers. Many companies give away gifts and prizes to those who share their email address or subscribe to their email list.
- Contest giveaways. By participating in such giveaways, you can create something of value, such as a picture or a photo, and receive a prize for it. There are many different contest giveaways varying in theme, rules of participation and the prizes offered.
Summary
As an integral part of the marketing strategies of entertainment establishments and companies, promotions allow to attract new users and keep existing ones engaged. By offering discounts, giving away gifts and using other incentives, companies encourage UK residents to attend events, build loyalty and generally promote their positive image.
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